Search Engine Marketing 101: What Search Engines See When They Visit Your Site

Written by Robin Nobles

Continued from page 1

Now, let's go back torepparttar source code. Look for this tag, which isn't far fromrepparttar 128032 tag:

search engine seminars, search engine conferences, search engine workshops

This isrepparttar 128033 image, or graphics, tag forrepparttar 128034 Search Engine Workshops banner that appears atrepparttar 128035 very top ofrepparttar 128036 page. Notice thatrepparttar 128037 engine doesn't "see"repparttar 128038 graphic itself. It seesrepparttar 128039 name ofrepparttar 128040 graphic (banner3.jpg), and it seesrepparttar 128041 ALT text that describesrepparttar 128042 image. It seesrepparttar 128043 width and height ofrepparttar 128044 graphic. But, it doesn't seerepparttar 128045 graphic itself. So,repparttar 128046 engine doesn't know thatrepparttar 128047 graphic says, "Search Engine Workshops."

Next, look for this tag, which directly followsrepparttar 128048 image tag:

Search Engine Seminars


tag is a heading tag, and heading tags are very important to a Web page. Try to put a heading tag atrepparttar 128049 very top of your page, if at all possible, and use your important keyword phrase in that heading tag. When you look back at my actual Web page, do you seerepparttar 128050 words "Search Engine Seminars" right underrepparttar 128051 graphic? That'srepparttar 128052 heading tag.

Now, look for this tag inrepparttar 128053 source code:

Is your Web site achievingrepparttar 128054 success that . . .

This is whererepparttar 128055 contents ofrepparttar 128056 Web page begin. Look onrepparttar 128057 actual Web page and findrepparttar 128058 text: "Is your Web site achievingrepparttar 128059 success that . . ." Notice thatrepparttar 128060 keyword phrase (search engine seminars) appears inrepparttar 128061 first paragraph.

In other words, with all of these tags andrepparttar 128062 placement of our keyword phrase inrepparttar 128063 page's contents, we're proving torepparttar 128064 engines thatrepparttar 128065 page is really about "search engine seminars."

So, let's visit your site onrepparttar 128066 Web. Viewrepparttar 128067 source code. What's inrepparttar 128068 section? Are your title and description tags usingrepparttar 128069 keyword phrase that's important for that particular page? Are your title and description tags captivating and designed to pull in traffic? Each page of your site should have different title and description tags, and those tags should be based onrepparttar 128070 focus of that page - what that page is really about: in other words, its keyword phrase.

How many graphics do you have beforerepparttar 128071 actual contents of your site? If you have a lot of graphics, navigation bars, or buttons beforerepparttar 128072 contents of your page,repparttar 128073 engine has to sort through all of that source code before it gets torepparttar 128074 actual keyword- containing content.

Does your page contain lengthy JavaScript or other code that pushesrepparttar 128075 important contents towardrepparttar 128076 bottom ofrepparttar 128077 page? If so, it could be hindering your chances at top rankings.

Are you using a heading tag that contains your important keyword phrase towardrepparttar 128078 very top of your page? Is your keyword phrase used inrepparttar 128079 first paragraph ofrepparttar 128080 page? Is it used in several places throughoutrepparttar 128081 page?

Look back at my page. Notice thatrepparttar 128082 keyword phrase, search engine seminars, is used as link text to describe several links. Are you using your keyword phrase to describe links that are leavingrepparttar 128083 page? If not, try to do so.

Study your own site carefully, and apply these guidelines to your pages.

Doing whatever you can to push your important keyword phrase towardrepparttar 128084 top ofrepparttar 128085 page and towardrepparttar 128086 beginning of your tags isrepparttar 128087 first step toward having a successful Web site that's ranked inrepparttar 128088 top ofrepparttar 128089 search engine rankings.

If you would like to learn more about how to achieve top search engine rankings, visit:

Or, sign up for online training at: or 3-day search engine marketing workshops at:

Robin Nobles, Director of Training, Academy of Web Specialists, has trained several thousand people in her online search engine marketing ( training programs. She also teaches 3-day hands-on search engine marketing workshops in locations across the globe with Search Engine Workshops (

Tips for Making Your Pages Search Engine Friendly

Written by Donald Nelson

Continued from page 1

The second thing to do is to Put your important text nearrepparttar top ofrepparttar 128031 page. Suppose you have put your company's logo (Acme Widgets) atrepparttar 128032 top ofrepparttar 128033 page, as a gif or jpg image. Underneath it you might put some text reading: "California's first producer of Electronic Widgets". If California and Electronic Widgets are important keywords for you then you have started off your page very well. In fact, some search engines userepparttar 128034 first paragraph or phrase asrepparttar 128035 description that is shown in search results. So ifrepparttar 128036 first paragraph or first phrase really says a lot and is attractive it may entice someone to visit your page. (Getting a top result in a search engine is one thing, but remember someone has to think that your page is interesting enough to visit if they are going to click on it, andrepparttar 128037 description shown byrepparttar 128038 search engine may berepparttar 128039 deciding factor determining whether they click through to your page or to your competitor's page)

But, what isrepparttar 128040 top ofrepparttar 128041 page? It seems obvious but search engines do not see or rather, read pages inrepparttar 128042 same way that our eye seesrepparttar 128043 page. Recently I built a web site for someone and then looked atrepparttar 128044 first search engine results for that site. I sawrepparttar 128045 words "Choose your language" asrepparttar 128046 description. (The search engine took a phrase fromrepparttar 128047 navigation bar onrepparttar 128048 left hand side ofrepparttar 128049 page, where surfers were invited to choose which language version ofrepparttar 128050 site they wanted to see). This happened because search engines have to go throughrepparttar 128051 table structure ofrepparttar 128052 site. In order to alignrepparttar 128053 different elements (text and pictures) of a site, designers often dividerepparttar 128054 page into tables. If a site is divided into two vertical tables, one forrepparttar 128055 left hand navigation and one forrepparttar 128056 body. The spider will first read everything inrepparttar 128057 table onrepparttar 128058 left before going torepparttar 128059 table onrepparttar 128060 right. I corrected this problem by putting a pithy, keyword laden descriptive phrase inrepparttar 128061 left hand column just aboverepparttar 128062 navigation elements. So, make sure that your important phrases are in places whererepparttar 128063 spider will see them before they reach other less important phrases. Ifrepparttar 128064 table structure on your page is not givingrepparttar 128065 right picture torepparttar 128066 spider, then you should makerepparttar 128067 necessary modifications to correctrepparttar 128068 problem.

Copyright 2002, Donald Nelson, all rights reserved.

Donald Nelson is a web developer, editor and social worker. He has been promoting web sites since 1995 and now runs A1-Optimization ( a company that provides low-cost search engine optimization and submission services. He can be reached at

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