Is your Web site achieving success that . . .
This is where contents of Web page begin. Look on actual Web page and find text: "Is your Web site achieving success that . . ." Notice that keyword phrase (search engine seminars) appears in first paragraph.
In other words, with all of these tags and placement of our keyword phrase in page's contents, we're proving to engines that page is really about "search engine seminars."
So, let's visit your site on Web. View source code. What's in section? Are your title and description tags using keyword phrase that's important for that particular page? Are your title and description tags captivating and designed to pull in traffic? Each page of your site should have different title and description tags, and those tags should be based on focus of that page - what that page is really about: in other words, its keyword phrase.
How many graphics do you have before actual contents of your site? If you have a lot of graphics, navigation bars, or buttons before contents of your page, engine has to sort through all of that source code before it gets to actual keyword- containing content.
Are you using a heading tag that contains your important keyword phrase toward very top of your page? Is your keyword phrase used in first paragraph of page? Is it used in several places throughout page?
Look back at my page. Notice that keyword phrase, search engine seminars, is used as link text to describe several links. Are you using your keyword phrase to describe links that are leaving page? If not, try to do so.
Study your own site carefully, and apply these guidelines to your pages.
Doing whatever you can to push your important keyword phrase toward top of page and toward beginning of your tags is first step toward having a successful Web site that's ranked in top of search engine rankings.
If you would like to learn more about how to achieve top search engine rankings, visit: http://www.searchengineworkshops.com/articles.html
Or, sign up for online training at: http://www.onlinewebtraining.com/courses.html or 3-day search engine marketing workshops at: http://www.searchengineworkshops.com.
Robin Nobles, Director of Training, Academy of Web Specialists, has trained several thousand people in her online search engine marketing (http://www.academywebspecialists.com) training programs. She also teaches 3-day hands-on search engine marketing workshops in locations across the globe with Search Engine Workshops (http://www.searchengineworkshops.com).