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Best Practices for Reverse Linking
Here are some important considerations to make regarding how to organize those new outbound links for maximum benefit. The absolutely most important thing is to create a "Resources Page". Call it a "Resources Page", or "Additional Resources", or something similar, rather than a "Links Page". This is not only for a better consideration by search engine but also for your visitors.
Placing majority of these reverse (outbound) links on their own page avoids affecting optimization and search engine considerations of rest of your website. It also gives you a "page" to place all those new links on as they come in.
Each outbound link should look something like following example linked from a lighthouse web site: "For enthusiast this collection of unique nautical gifts is truly in a class by itself. They offer magnificently handcrafted nautical coin jewelry." The link ('Custom Nautical Jewelry') opens in a new window when visitor clicks on it.
Each link should have a descriptive text within it (not ambiguous "click here") and there should be a high quality description of web site just below link (remember presell'). If you don't know what to include as description, just ask site owner, they are often very pleased that you are putting so much care into a link to their site. If you are lucky webmaster might even suggest a reciprocal link - but let them suggest it - you do NOT suggest it.
Very Important note- Remember to have these outbound links open in a new window. If you are using SiteBuildIt format, as opposed to uploading your own pages, then use traffic link tool and check "Open in an new window". I am appalled at number of websites that don't do this (Yes, I have messed up and done same thing without thinking). You must keep visitor in your site, even if your site is now in a browser beneath one being viewed. You have a much higher chance, by an overwhelming 100 to 1 that visitor will actually return to your site this way. If they leave your site, because they have clicked on one of those outbound links, then you probably want get them back since they have completely left your site.
By putting these practices into place you will shorten time it takes for major search engines to spider your site. But first you still have to build a content rich site and use SiteBuildIt's Analyze tool to optimize those web pages. The strategy I have provided gives your visitors even more valuable content for search terms they are entering. Link building is icing but without cake 9a content rich. SE friendly site) it amounts to nothing.
Michael Domeck www.the-best-light-houses.com www.homefurnishingsforless.com
The author has been working in Communications and Web development for over 15 years. He has purposely stayed away from the fancy graphics, php, cgi and Flash programming methods used on many sites. By keeping his websites simple he has constantly had his, and his clients, websites rated high in the Search Engines using the KISS method.