Search Engine Basics

Written by JC Anderl

Continued from page 1

Search Engine Submission

Crawler based search engines compile their listings by automatically searchingrepparttar web with spider programs. Google isrepparttar 128345 top search engine onrepparttar 128346 web. Submission is free at

Google and other search engines are now paying special attention to link popularity. An effective linking strategy will help your ranking on Google. Another engine that has been around for a while is Altavista. To submit go to


Despite a trend towards paid listings and reviews, search engines and directories are still one ofrepparttar 128347 best sources for targeted traffic, and lots of it. Read up onrepparttar 128348 specifics of each ofrepparttar 128349 important engines and directories and try your best to get listed in as many of them as you can.

Best of luck to you,

JC Anderl,

Visit my site or email me if you have any questions about marketing or website promotion.

JC's website,, specializes in advice about Internet marketing and web site promotion. Free access to articles and ebooks, learn how to market your product or service online at


Written by Bob McElwain

Continued from page 1

More Non-Answers From The Horse's Mouth

Given such "spectacular" results as noted above, I was still puzzled, for I was getting hits. Where were they coming from? So I checked out a couple of search engines and, offrepparttar top of my head, did some searches.

Things like "site services," "website performance," "site improvement," and so forth. Oddly enough, a few of my pages came up inrepparttar 128344 first 30. And since I knowrepparttar 128345 content of most pages atrepparttar 128346 end ofrepparttar 128347 links offered, I could see there was at least some degree of relevancy.

My Conclusion

The search engines algorithms are smarter than we generally acknowledge. They do a pretty good job of sorting out page content. And they're getting better every day.

So I will continue as I have been doing. That is, submit new pages as they are completed. And I'll continue to try to include keywords as possible. But essentially I'm content to letrepparttar 128348 search engines do whatever.

For one thing, my page views continue to increase. Slowly, that's true. Butrepparttar 128349 key lies inrepparttar 128350 increase. Thus I'm not drawing too much off-target traffic.

The Best Strategy For You

For some sites, position onrepparttar 128351 search engines is critical to success. In such a case, my forget-it approach would be totally inadequate. In fact if your site is seriously dependant upon traffic generated by search engines, it may be best to hire a professional service and make sure this task is done right.

This aside,repparttar 128352 power of search engines to draw free targeted traffic is weakening. Which means that in setting priorities, most should spend less time in obtaining good positions.

As with my site,repparttar 128353 better plan may be to focus promotional efforts on other strategies to generaterepparttar 128354 targeted traffic you need.

Sure. Submit new pages as completed. Possibly takerepparttar 128355 time to create search engine friendly content pages. But look elsewhere for traffic.

The ability of search engines to deliver free targeted traffic to your site is diminishing. Some may findrepparttar 128356 emerging pay-for-submission models profitable. But most will find other avenues more rewarding. And soon enough, you won't be able to count on free search engine traffic to any significant degree.

Bob McElwain, author of "Your Path To Success" and "Secrets To A Really Successful Website." For info, see Get ANSWERS. Subscribe to "STAT News" now!

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