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Webmasters quickly learned
significance of writing META- tags correctly, as it frequently led to higher rankings on search engines--and thus, more traffic to their websites.
As search engine traffic achieved greater significance in online marketing campaigns, SEO's who were well-versed in how search engines perceive a website exploded onto scene. These SEO's used a variety of techniques (legitimate, and otherwise) to improve search engine rankings for their clients.
Over last few years, however, search engines have become much less reliant on META-tags, as many webmasters cheated by using inappropriate tactics and keywords to direct as much traffic as possible to their sites.
And while not nearly as important as they once were, some search engines, still take META-tags into some consideration when delivering results.
In addition, search engines have become smarter, penalizing websites that cheat by repeating same keyword(s) several times in order to get a boost in search engines.
Make no mistake, cheaters pay a heavy price, indeed. Instead of ascending in ranking, cheating websites actually descend in ranking or, in some instances, are deleted from search engine's database altogether.
A word of advice: Because search engines are constantly changing their algorithms, don't spend a lot of time on search engine optimization. That should just be one part of your overall marketing strategy. It's much more important to form alliances with businesses similar to yours, and increase number of links to your site.
Marketing Basics specializes in writing articles that teach, explain and define basic marketing principles and techniques. http://marketingbasics.blogspot.com http://allsearchengineoptimization.blogspot.com
