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Now let's look at pro's and con's of doing it yourself.
- You will be saving yourself cash outlay involved in hiring an outside firm (obviously one of biggest benefits). - Everything you do to promote your site is yours. It does not belong to someone else. You have complete control. - Once you learn how search engine optimization works, you can create as many online businesses as you wish and be able to promote all of them without relying on, or paying, a third party. Con's
- An initial learning curve. It will take a while to get a good grasp of what you are doing and to begin to understand game we call search engine optimization. - If your in a competitive market, a good deal of your time could be spent promoting and optimizing your site.
- Your results may never be as good as if you hired a top-notch firm. Well, there you have it. A good number of pro's and con's involved in both avenues. When you get down to it, deciding whether to outsource your optimization needs, or keep it in house, really boils down to what you have more of...time, or money. If you have lots of money but little time, then hire a good firm. If you have lots of time but little funds, then you will be better off doing work yourself.
If you decide to hire an optimization firm, be cautious with who you choose. Ask for testimonials from past clients. Find out if they offer any type of a guarantee. Do some research. Whatever you do, DON'T go on who is cheapest. This is your success we're talking about.
If you decide to do it yourself, there are also some things you should do. The best thing you can do for yourself is to do some research on search engine optimization. Find someone who has been doing it a while and see if you can learn anything from them. Read books on subject (electronic or printed). Visit newsgroups and forums on search engines. If you spend some time learning about how search engines work and what they look for when ranking pages, you will quickly begin to understand what it takes to make a top ranking page.
John Buchanan is the author of the book "The Insider's Guide to Dominating The Search Engines", and publisher of "The Search Engine Bulletin", a FREE monthly newsletter. Visit him at http://www.se-secrets.com for more information or to sign up for the newsletter.