Search Engine 2000 Checklist

Written by James T Kendall

Continued from page 1

- Keep Good Records

Where is your site listed/not listed? When isrepparttar last time you submitted to Yahoo? Where isrepparttar 128055 majority of your search engine traffic coming from? These are questions you really should knowrepparttar 128056 answer to. Refer logs help here, if you don't have access to them get your hosting provider to set them up for you. If they won't - change providers, they're that important. - Check Outrepparttar 128057 Competition

Now, I'm not abdicating stealing another site's title, tags, etc. but you do need to check outrepparttar 128058 sites atrepparttar 128059 top ofrepparttar 128060 search engines for your chosen keyword phrases. This can show you not only what they are doing right, but can also give you insight into howrepparttar 128061 search engine works. Make sure you check outrepparttar 128062 top 2 or 3, as examining onlyrepparttar 128063 first result can sometimes be misleading.

- Make a "SiteMap" Page

One very simple idea is to include a page on your web site that has links to every page on your site. This way you can submit this page to search engines with good spiders to get all of your pages listed without having to submit them all individually. As an added benefit some search engines like Excite seem to favor lists of html links with descriptive titles.

- Use those Alt Tags

At least half ofrepparttar 128064 large search engines index Alt tags, if you are not effectively using them you're loosing ground torepparttar 128065 competition. This does not mean keyword stuffing though - give it a little thought and come up with alt tags that are descriptive as well as effective. One new thing we've been fooling around with is alt tags not only for pictures but also for hyperlinks.

- Make use of Heading Tags

A few ofrepparttar 128066 large search engines rank words inside of

very highly. Our recommendation is to put your keyword phrase inside of a heading tag nearrepparttar 128067 top of your page. With a little work you can usually work it out so that it is aesthetically pleasing and if not there is always cloaking.

James T Kendall gets TurboPromo's clients sites listed well in the search engines - and develops sites for

Search Engine Optimization - Do-It-Yourself or Hiring Someone

Written by John Buchanan

Continued from page 1

Now let's look atrepparttar pro's and con's of doing it yourself.


- You will be saving yourselfrepparttar 128054 cash outlay involved in hiring an outside firm (obviously one ofrepparttar 128055 biggest benefits). - Everything you do to promote your site is yours. It does not belong to someone else. You have complete control. - Once you learn how search engine optimization works, you can create as many online businesses as you wish and be able to promote all of them without relying on, or paying, a third party. Con's

- An initial learning curve. It will take a while to get a good grasp of what you are doing and to begin to understandrepparttar 128056 game we call search engine optimization. - If your in a competitive market, a good deal of your time could be spent promoting and optimizing your site.

- Your results may never be as good as if you hired a top-notch firm. Well, there you have it. A good number ofrepparttar 128057 pro's and con's involved in both avenues. When you get down to it, deciding whether to outsource your optimization needs, or keep it in house, really boils down to what you have more of...time, or money. If you have lots of money but little time, then hire a good firm. If you have lots of time but little funds, then you will be better off doingrepparttar 128058 work yourself.

If you decide to hire an optimization firm, be cautious with who you choose. Ask for testimonials from past clients. Find out if they offer any type of a guarantee. Do some research. Whatever you do, DON'T go on who isrepparttar 128059 cheapest. This is your success we're talking about.

If you decide to do it yourself, there are also some things you should do. The best thing you can do for yourself is to do some research on search engine optimization. Find someone who has been doing it a while and see if you can learn anything from them. Read books onrepparttar 128060 subject (electronic or printed). Visit newsgroups and forums on search engines. If you spend some time learning about how search engines work and what they look for when ranking pages, you will quickly begin to understand what it takes to make a top ranking page.

John Buchanan is the author of the book "The Insider's Guide to Dominating The Search Engines", and publisher of "The Search Engine Bulletin", a FREE monthly newsletter. Visit him at for more information or to sign up for the newsletter.

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