Score BIG with the search engines - Maximising your site's potential

Written by Steve Ashton

Continued from page 1

Unique titles for all your pages

Search engines pay a lot of attention torepparttar content in a page's title and this should describe exactly whatrepparttar 128264 page is about. As mentioned above, try and include your keywords inrepparttar 128265 page title and then giverepparttar 128266 page a heading title that matches or is very similar torepparttar 128267 page title and include it in a H1 /H1. If you don't likerepparttar 128268 appearance ofrepparttar 128269 text within a H1 you can formatrepparttar 128270 text style within your css document.

External Links

Allrepparttar 128271 major search engines place a high premium on this and therefore so should you! Actively seek good links from websites inrepparttar 128272 same interest area as your site. The more importantrepparttar 128273 siterepparttar 128274 better as search engines will place a higher value for a link from an "authority" site than from for a link from a less popular site. Make sure that in your link text you include your keywords rather than justrepparttar 128275 name of your site. For example, if your site is about sauce pans, put "Buy Sauce Pans" instead of".

Create search engine friendly url's

This can have a huge effect onrepparttar 128276 number of pages of your site that will be indexed. A lot of search engines steer away from indexing pages that have a lot of parameters. We've all seen them. and such things. Some search engines will stop when they see a ? and therefore it won't be able to see allrepparttar 128277 content inrepparttar 128278 site.

One way around this problem is through a method called mod_rewrite. I am not going to cover mod_rewrite in this article as it is too large a topic to cover withinrepparttar 128279 scope of this article but a lot of articles can be found that teach you how do this. To summarise, it is a server side tool that convertsrepparttar 128280 above url to something like This page can now be indexed along with every other article inrepparttar 128281 site. I would highly recommend looking into this as in my experience it has given merepparttar 128282 best return.


If you follow these steps you'll quickly start to see your website popularity grow. Sometimes you have to go through trial and error, especially when choosing keywords butrepparttar 128283 effort you put in will be returned asrepparttar 128284 search engines start to pick up on your improvements and start directing more traffic to you. We'll be covering a lot of these topics in much greater detail inrepparttar 128285 coming articles so be sure to check back for more valuable advice.

Steve Ashton is programmer and web developer. He runs 2 popular websites Web Development Articles and Programming Tutorials

“If RSS is the Yahoo backdoor, is a Blog Google’s?”

Written by Tinu Abayomi-Paul

Continued from page 1

And yes, you should still make sure your blog meets allrepparttar basic search engine optimization guidelines when you set it up. However,repparttar 128263 very nature of a blog makes it easier to meet more of these requirements with less continual struggle.

Let’s look atrepparttar 128264 facts, and see how blogs align themselves more closely with one of Google’s purposes as a search engine.

We know that

1- if you get your site’s link inrepparttar 128265 path ofrepparttar 128266 search engine spider or robot of your choice, in this case Googlebot, that crawls aroundrepparttar 128267 web looking for information if may follow it. (Even when you submit your site and wait, what you’re waiting for it so get your site spidered.)

2-repparttar 128268 way to get it to followrepparttar 128269 link is to make sure it can “see” your link

3- if your content fills a need thatrepparttar 128270 search engine’s database of links has, it will include it, and,

4- if your link fills a deficit better than any other site, in accordance with Google’s secret formula or algorithm, it will rank your page well.

So now,repparttar 128271 only missing component necessary to our success is now finding out how to berepparttar 128272 best site Google finds for a category that has a deficit.

One ofrepparttar 128273 strengths of Google, as perceived by people who like it, isrepparttar 128274 vast amount of fresh content it contains that is relevant to almost any topic, or keyword, typed into it, no matter how narrow or broad.

It follows then, that one purpose of this database of links is to provide fresh, relevant content on topics its users desire. The freshest, most relevant, most topical information found onrepparttar 128275 web today are in blogs, as well as their corresponding RSS or Atom feeds.

A blog’s very function is to contain constantly updated focused content, on one topic or field.

When blogs first started,repparttar 128276 topic was often a person’s life. As blogs move intorepparttar 128277 realm of business, at their best, they are updated records of a certain kind of information relevant to an industry, a company or a topic, that is aligned withrepparttar 128278 interests of their visitors.

So you need to knowrepparttar 128279 following things in order to get your blog included on Google’s search engine results pages.

• Where to leave your link so that it will get spidered • How to make sure Googlebot seesrepparttar 128280 link • How to set up your blog so that content fills a deficit • What isrepparttar 128281 best way to make sure your blog fillsrepparttar 128282 search engine’s desire better than other sites.

There’s a specific formula of success for this, one of many that will work not just one time, but repeatedly.

We’ve run out of space forrepparttar 128283 moment, but part two picks up withrepparttar 128284 specifics of how your blog needs to be set up, and gives tips on one ofrepparttar 128285 most important parts of your blog - its content feed.

To see a free copy of part two of this article, or read the full report on the Google - Blog connection, go to for more information.

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