Unique titles for all your pages

Search engines pay a lot of attention to content in a page's title and this should describe exactly what page is about. As mentioned above, try and include your keywords in page title and then give page a heading title that matches or is very similar to page title and include it in a H1 /H1. If you don't like appearance of text within a H1 you can format text style within your css document.

External Links

All major search engines place a high premium on this and therefore so should you! Actively seek good links from websites in same interest area as your site. The more important site better as search engines will place a higher value for a link from an "authority" site than from for a link from a less popular site. Make sure that in your link text you include your keywords rather than just name of your site. For example, if your site is about sauce pans, put "Buy Sauce Pans" instead of 2www.saucepanheaven.com".

Create search engine friendly url's

This can have a huge effect on number of pages of your site that will be indexed. A lot of search engines steer away from indexing pages that have a lot of parameters. We've all seen them. www.somesite.com/article.php?id=32&category=2 and such things. Some search engines will stop when they see a ? and therefore it won't be able to see all content in site.

One way around this problem is through a method called mod_rewrite. I am not going to cover mod_rewrite in this article as it is too large a topic to cover within scope of this article but a lot of articles can be found that teach you how do this. To summarise, it is a server side tool that converts above url to something like www.somesite.com/article/32/2. This page can now be indexed along with every other article in site. I would highly recommend looking into this as in my experience it has given me best return.

Conclusion

If you follow these steps you'll quickly start to see your website popularity grow. Sometimes you have to go through trial and error, especially when choosing keywords but effort you put in will be returned as search engines start to pick up on your improvements and start directing more traffic to you. We'll be covering a lot of these topics in much greater detail in coming articles so be sure to check back for more valuable advice.

And yes, you should still make sure your blog meets all basic search engine optimization guidelines when you set it up. However, very nature of a blog makes it easier to meet more of these requirements with less continual struggle.

Let’s look at facts, and see how blogs align themselves more closely with one of Google’s purposes as a search engine.

We know that

1- if you get your site’s link in path of search engine spider or robot of your choice, in this case Googlebot, that crawls around web looking for information if may follow it. (Even when you submit your site and wait, what you’re waiting for it so get your site spidered.)

2- way to get it to follow link is to make sure it can “see” your link

3- if your content fills a need that search engine’s database of links has, it will include it, and,

4- if your link fills a deficit better than any other site, in accordance with Google’s secret formula or algorithm, it will rank your page well.

So now, only missing component necessary to our success is now finding out how to be best site Google finds for a category that has a deficit.

One of strengths of Google, as perceived by people who like it, is vast amount of fresh content it contains that is relevant to almost any topic, or keyword, typed into it, no matter how narrow or broad.

It follows then, that one purpose of this database of links is to provide fresh, relevant content on topics its users desire. The freshest, most relevant, most topical information found on web today are in blogs, as well as their corresponding RSS or Atom feeds.

A blog’s very function is to contain constantly updated focused content, on one topic or field.

When blogs first started, topic was often a person’s life. As blogs move into realm of business, at their best, they are updated records of a certain kind of information relevant to an industry, a company or a topic, that is aligned with interests of their visitors.

So you need to know following things in order to get your blog included on Google’s search engine results pages.

• Where to leave your link so that it will get spidered • How to make sure Googlebot sees link • How to set up your blog so that content fills a deficit • What is best way to make sure your blog fills search engine’s desire better than other sites.

There’s a specific formula of success for this, one of many that will work not just one time, but repeatedly.

We’ve run out of space for moment, but part two picks up with specifics of how your blog needs to be set up, and gives tips on one of most important parts of your blog - its content feed.