Scientific Advertising Will Help Turn Gambles Into Profits

Written by Gauher Chaudhry

Continued from page 1

Your headline should screamrepparttar benefits that your product or service will providerepparttar 101196 potential customer. For example, if you are selling a foot massage machine, then tell your readers repparttar 101197 benefit inrepparttar 101198 headline:

"Discover How To Reduce Sore Feet With Our Revolutionary Foot Massage Master!"

The headline isrepparttar 101199 key aspect of your entire ad. You should spend countless hours trying to create and improverepparttar 101200 headline. If you do not getrepparttar 101201 potential customer's attention with your headline, kissrepparttar 101202 sale goodbye.

The second step is to testrepparttar 101203 body of your advertisement. You should userepparttar 101204 same headline, but with different bodies. It will be just a matter of time before you discover what isrepparttar 101205 most profitable content to use.

The third step is to test your price. All customers are price sensitive and if you cannot convince them that your product or service is not worthrepparttar 101206 price, you will not makerepparttar 101207 sale.

One ofrepparttar 101208 biggest misconceptions is that advertisers believe thatrepparttar 101209 lowerrepparttar 101210 price they offer,repparttar 101211 more sales they will receive. This cannot be further fromrepparttar 101212 truth! If potential customers perceive thatrepparttar 101213 price of your product is a lot lower than they had expected, they might think your product is of poor quality or a scam.

One ofrepparttar 101214 best resources on determining whatrepparttar 101215 optimal price for your product or service should be is Ken Evoy's book "Make Your Price Sell."

Other things that you should considers testing are your web site layout, order processing, colour schemes, long copy vs. short copy and many other items you feel could affect your ad.

Once you getrepparttar 101216 results back from your testing, you will get you advertising right down to an exact science.

I highly recommend downloading Claude Hopkins' ebook "Scientific Advertising" to help you fully understand this topic.

You can get it free from our web site by going to:

Good luck and happy testing!

Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe for free by sending an email to with "sub-art" in the subject. You will receive a free copy of the 225+ page book "How To Start And Operate Your Own Profitable Business At Home!" (reg. $20)

Banners that get clicked

Written by Jamey Causey

Continued from page 1

To color on not to color:

The colors choice that you make for your ad graphic is very important as it can work for you or against you. You'll have to limit your palette to keeprepparttar file size low and stay away from dark text on a dark background. Colors such a bright red and yellow tend to do better than drab colors like brown and gray.

Don't keep beating a dead banner:

The forementioned study also concluded that ad banners effectiveness increased noticiably whenrepparttar 101195 banners were frequently changed. You banner's response rates usually decrease byrepparttar 101196 second to third time someone sees it. We recommend that you rotate several versions of your banners every few weeks.

KeyWords & Experimentation :

Whilerepparttar 101197 words "Click Here" and "Free" are not magic bullets, they do often help a banner get a get better response rates. Of course, if you have nothing free to offer, don't userepparttar 101198 word "Free". We don't do "Trick" banners.

The bottom line is that making effective ad graphics can be very involved - experiment , keep good performance stats, enjoyrepparttar 101199 creative process.

Jamey Causey creates banners that get clicked for

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