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Integrity of salesman and his willingness to provide after sales service and to work out a solution best suited to his client and his interests are among common denominators of highly successful sales and marketing executives and other personnel.
Planning and setting goals & targets are stepping stones for sales work 'In sales your goals must be out of reach but not of out of sight.' Ben Feldman greatest life insurance salesman who made millions just by selling life insurance stated this. He pursued goals that were not achievable without extra ordinary efforts. But he never set goals that were foolishly high. He kept on reviewing his progress and goals. He believed that that you goals must not only for your business, but also for family as well as social and cultural life.
It is said that in sales your Altitude depends on your Attitude. This is quite correct. Somebody coined a phrase "KASH FORMULA for success in selling a
nd defined it as follows:
1. K for knowledge of product and familiarity with basic principles of selling and marketing techniques. 2. A for attitude. Perseverance and positive approach. 3. S for skills. Mastering presentation techniques, polishing up sales talk and using psychological appeal. 4. H for habits. Punctuality and prospecting, obtaining leads and references
Here’s rule for bargains: "Do other men, for they would do you." That’s true business precept. _Charles Dickens (1812–70), English novelist.
Shah N. Khan has over 20 years experience in marketing and supervising life insurance sales force besides underwriting and advertising. He is now editing a weekly ezine Fraternity Briefs Online http://www.yahoogroups/group/fraternity2 He also works as Internet Marketing Consultants and helps his two sons in their web designing business. http://www.shah.khan.as