Use RGB (red, green and blue) color model in creating your web page images. All display devices, such as computer monitor or television, use this type of color mode. There are no cost limitations in use of color for unprinted ad such as web page. So you can use as much color as you want without fear of spending a lot of money on colors. In addition, current computer programs now offer a wide variety of colors.

Pantone colors are best suited for logos and corporate identity because it creates exact color match. This color model specifies consistency. If you want your printed company brochure to look exactly same as how it appears on computer, use pantone colors. The only drawback is that you will have to look for right printer and paper. Glossy or coated paper tends to slightly alter color. The difference between printed images on a glossy paper and a plain paper is very visible.

There’s a rule in color psychology that we must apply in designing print ads or web page. Use colors that will best describe nature of your business. More importantly, your ad image must speak exactly what you want to tell viewers.