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Because of this, artwork is much more complex and symbolic. The Major Arcana and face cards are much more colorful, lifelike, and detailed. It's Minor Arcana, though, where you'll find main difference.
Rather than use simple counts, artist (Pamela Coleman Smith -- who also illustrates childrens adventure stories) decided to draw vignettes of people engaged in some phase of everyday life. Because of this, pip cards are highly enriched and yield many thoughtful perspectives -- what are people thinking, what are their motivations, what are their fears, etc -- to enrich Tarot readings.
The final deck style is Thoth style -- named after a deck designed by Aleister Crowley and painted by Lady Freida Harris. The Thoth deck was intended for magickal use from very beginning. The paintings are surrealistic and highly symbolic. Thoth adds a new technique to mix, though. Each non-face card of Minor Arcana has a subheading describing some motivation or aspect -- things like Happiness, Luxury, Virtue, Oppression, etc. Because of this, some readers find it easy to read with Thoth decks. Thoth decks also make it easy to draw from other esoteric disciplines -- astrology, for example -- in order to create inspired Tarot readings.
Most decks you'll find in a bookstore will follow one of these three basic styles. Marseilles styles will use pip counts, RWS styles will use pip scenes, and Thoth styles tend to be surrealistic but label Minor Arcana with additional descriptions.
Joey Robichaux rides the weekly consultant road warrior circuit. He uses Tarot to find perspectives on business problems and also maintains dozens of web sites, including one of the oldest sheet music websites on the internet -- Free Sheet Music at http://www.freesheetmusic.net -- and also the Woodsong Tarot site at http://www.woodsongtarot.com