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This is very easy to avoid. Before they get transferred to payment sate clearly in your cart "Please remember you will be billed by freds enterprizes not widgetsgalore.com". When they are returned to your site thank them for order then remind them again, "Please remember you will be billed by freds enterprizes not widgetsgalore.com"
When you send them an email telling them their order has been dispatched tell them again "Please remember you will be billed by freds enterprizes not widgetsgalore.com" By now they should be getting message. However, and this alone has reduced number of chargebacks to many of our clients, we recommend that you FOLLOW UP YOUR ORDERS and a couple of weeks after purchase send client another email. Thank them for their purchase, tell them you hope they are enjoying your product and once again remind them "Please remember you will be billed by freds enterprizes not widgetsgalore.com"
Repetition is key more you tell them more chance they have of recognizing your company name on their credit card statement.
HOSTING The money being wasted on inflated e-commerce hosting is incredible. Many of our clients have moved to our service due to limited and very expensive packages of many so called e-commerce hosts. Let us be very clear on this, if you have your own store this is what you should have.
1. Your own design. Your store should not look like everyone elses, or be template built. If you used an online store designer to build your site we guarantee there are 100 other stores that look just like yours only with a different name. Hardly good for your online image.
2. You should have your own hosting. Not a sub folder of some larger site or virtual hosting. You should be able to add things like a links directory, message boards, support forums, guestbooks and what ever else you think would enhance your site. You should be able to have features added or removed from your cart so that it operates as you want it to. To find out if you have your own hosting email your host and ask them if you can add any of above. It never ceases to amaze us how many store owners do not even have access to simple things like MYSQL or ftp.
3. There should be no fees payable by you other than a monthly hosting fee. Incredible as it sounds we have seen sites charge a monthly fee, plus a per item listing fee, a per item maintenance fee, commission on sales and other such ridiculous charges.
Many e-commerce hosts charge inflated prices for what is nothing more than virtual hosting (a sub folder of someone elses site) It never ceases to amaze us that most online stores are paying upwards of $50 a month for a restricted and sub standard service. E-commerce hosting is no different than regular quality web hosting. It requires only mysql and php capabilities. Of course stores can use up more space than an information site for example, however in our opinion you should not be paying more than $30 a month to host your store. For $30 you can get ample web hosting for a fairly large store. If you are paying $50 plus then change your host, this can be done without interruption to your site by a competent host.
A saving of $20 a month either adds to your profit or gives you $240 extra per year to spend advertising your site.
Just like a major corporation as an online business owner you need to look at your bottom line, it affects profit. You need to monitor and improve shopping experience of your clients.
Gary McHugh is SEO of http://www.2001web.com . A design and hosting company specializing in e-commerce. Their service is a complete solution for webmasters including design, building, hosting, editing, programming and ongoing support. They also have a very reasonably priced site transfer service for new clients.