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So, next best thing to do is choose upon a site template, tweak a bit about layout, add your own pictures and text, and presto, your site is ready.
The question is where do you get free templates from, there are many sites who offer free professional looking templates, one of them is http://www.jimtools.com, in my opinion its best site for would be web masters.
No knowledge of HTML is necessary, though it would be good to have some. One can always use tools like front page, which comes free with MS office, or any of free HTML WYSIWYG editors freely available on net.
If you consider yuor site having an average no of pages such as 50 to 100 and considering a page rate of 10$ per page then end result is a savings of thousands of dollars and if you are not happy with design or if you wish to change it after a period, then you dont have to rely on any designer and you need not pay extra money for same.
This does not mean one should not use designers at all, what I meant was, if you have time and energy you could save on some money.
:)
I almost forgot, you also have readymade flash templates also available which needs a few tweaks and your site is flash ready too.
Happy Designing.
The author is a professional web designer and is in the business since 1997. The author has helped many businesses by designing their sites. You can visit his own site at www.iastron.com .
You can freely distribute this article provided you do not modify it and keep the credits where they belong, i.e. keep the credits intact. duh.