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ØPeople, People Everywhere! – Santa always generates a good turnout. The entire community comes out of their homes and onto
street to watch St. Nick come rolling through town. It is likely one of best-attended events of year in your town or city.
ØHoliday Cheer – Not only is crowd large, but everyone is usually in a good frame of mind. Families are together and friends are sharing a laugh or a hot cup of coffee to keep warm. The entire crowd is all smiles, which means they are in right mood for a nice gesture from a local businessperson.
ØGood Things Come in Small Packages – Your cost to provide a small gift to people at parade is small. The potential payoff for building goodwill for your business at such an important annual event is huge. It doesn’t take much to get people to remember your business when you’re giving away a welcome treat, especially in light of large crowd and positive spirit along parade route. Whether your business is plumbing, catering, accounting, legal services, retail, or anything in between, you can promote your business and get involved with community by being a modern day Kris Kringle at this year’s Santa Claus Parade. So watch for jolly old man in big red suit. He’s coming to town soon, and he might just be bringing a business opportunity for you in his sleigh! _______________________________
Will Dylan is Author of Small Business, Big Marketing and owner of www.marketingyoursmallbusiness.com. He can be reached at askwill@marketingyoursmallbusiness.com
Will Dylan is a Marketing Manager for a privately owned human resources firm. The majority of his work experience comes as a marketing manager for companies with small marketing budgets. Will has made a career of stretching a small budget and limited resources into a competitive marketing plan.
