Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts

Written by Shannon Cherry, APR, MA

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Here are some examples of editorial calendars: •Choice: The Magazine for Professional Coaching - •Small Business Technology Magazine - •Fortune Small Business -

Not all publications have editorial calendars. “Really small magazines –repparttar many labor-of-love kind of magazines published by enthusiasts –usually don't.” says Cherry. “Magazines, which don't accept ads, may have one but they don't publish it. Totally reader-contributed publications don't. New magazines generally don't becauserepparttar 105711 content is so often changed and tweaked asrepparttar 105712 publication searches for its voice.”

Even some large, national magazines don't have calendars. News weeklies like Time and Newsweek don't. Neither does People or US Weekly. “They are steered by what news hits that week and that is, of course, something you can't predict months in advance,” she explains.

Cherry suggests, after reviewingrepparttar 105713 calendar, you can decide which stories you can offer to be a source or expert for, or, inrepparttar 105714 case of trade publications, which months you could offer a written expert-opinion piece.

“Remember that editorial calendars can and do change, so check for updates regularly,” reminds Cherry. “Also, pay attention to deadlines. Article queries and pitches especially should be sent torepparttar 105715 editors well ahead of time. And if they don’t have deadlines, assume thatrepparttar 105716 media needrepparttar 105717 information about four months out.”

Shannon Cherry, APR, MA helps businesses & entrepreneurs to be heard. She’s a marketing communications expert with more than 15 years experience and the owner of Cherry Communications. Subscribe today for Be Heard! a FREE biweekly ezine and get the FREE special report: "Get Set For Success: Creative, Low-Cost Marketing Tips to Help You be Heard." Go to:

7 ways to promote your new website and get targeted traffic within minutes of it going live

Written by Richard Wassell

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Four. Include your URL on all printed material (i.e. invoices, envelopes, etc.) and on your vehicles

Five. Mention it in any TV and/or print ads.

Six Establish a program that allows current customers to refer friends to your site

Seven. Include your site address on business cards

So there you are: seven simple ways that you can promote your website.

Take advantage of some or all of them, your sales and profits will grow like crazy.

Richard Wassell is a the website maintenance specialist. If your website isn't getting results, his Regular Website Maintenance program will keep your site constantly updated and exciting. Your visitors will love it, return often, and BUY MORE from you. Learn more:

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