Sam, My Border Collie's Internet Marketing Advice! No 5

Written by Gordon Brownlie


Continued from page 1

"Hey!", said Sam. " I thought you were supposed to berepparttar expert at marketing, you're missing a simple way to encourage your subscribers to at least skim through your e-zine.

As you know Gordon, even those who only skim through your e-zine will have a good chance of noticing an ad with a headline that relates to their needs.

You owe it to your subscribers who place their ads regularly, to try to ensure that as many as possible, skim through your e-zine, otherwise why bother encouraging them to place their ads even if they are free.

Here's what to do. Insert a different ad code each week so everyone needs to atrepparttar 121609 very least skim your e-zine, to get their FREE ad. It won't affect those who don't place ads and it can only be a benefit to those who do because their ads have a better chance of being noticed.

Atrepparttar 121610 same time Gordon, you will probably get more entrants to your contest and inrepparttar 121611 long run you will also get more of your readers to look at your program. Remember, you can only dorepparttar 121612 best for your subscribers then it's up to them.

You'll have to excuse me now, Old Plattyrepparttar 121613 Platypus said he was going to try something new in his marketing techniques and I'm all for learning new tricks".

Who say's 'you can't teach an old dog new tricks!' O.K. Sam hurry up, then we'll head home for lunch. Sam always has to haverepparttar 121614 last word.

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©2001Gordon Brownlie Gordon is an Internet Marketeer based in Australia. He specialises in helping fellow marketers earn an Income from a position of integrity http://www.opportunitiesforu.com mailto:gbrownlie@opportunitiesforu.com

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©2001Gordon Brownlie Gordon is an Internet Marketeer based in Australia. He specialises in helping fellow marketers earn an Income from a position of integrity http://www.opportunitiesforu.com mailto:gbrownlie@opportunitiesforu.com


Who Should Offer an Ezine?

Written by Judy Cullins


Continued from page 1

Two-Because of your generous sharing with your subscribers, they will support you in turn, by forwardingrepparttar ezine to their associates, thereby helping you sign up new subscribers. They will also buy your books, attend your seminars and check out your other services. The more targeted your subscribers,repparttar 121608 more chance you have of selling your products and services. ============= Judy Cullins: author, publisher, book coach Excerpted from: Write Your eBook or Other Short Book-Fast! http://www.bookcoaching.com/products.shtml Subscribe to FREE ezine "The Book Coach Says..." mailto:Judy@bookcoaching.com

Judy Cullins is a 22-year veteran publisher, book coach, and author of _Write your eBook or Other Short Book--Fast!_ and _Ten Non-techie Ways to Market Your Book Online_, and 30+ others. Known as the Non-techie eBook Queen, Judy helps people to market their products and services online. She publishes "The Book Coach Says..." a free monthly eZine. Email her at Judy@bookcoaching.com and visit her Web site at http://www.bookcoaching.com.


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