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Telephone
No matter how
inquiry comes in ALWAYS try to phone
person. If they ask only to be contacted by email you should honour that. But if they email, or fill out an online form and include their phone number it means they are willing to be called. So call them. Make friends. Invite them to be your guests. You don't have to be a "closer" or arm twister. Simply call them back and use
most persuasive words, "May I help you?" You'll be surprised as how easy it is.
Keep records
The great majority of guests do not rent after a single email or phone call. They have a general interest, they look around over time, they talk with people, they get side tracked considering other locations and then, maybe they decide to go to your area. It might be a day or a week, a month or years. Wise sales people keep a long list of everyone who has ever inquired. These are your leads and they are money in
bank.
One word of advice though that you have to be careful of is
data protection act. So please make sure you contact
guest and say to them is it okay if I keep your details on file, or have a disclaimer in your emails or literature that way
guest knows that you are holding confidential information on them. I don't know how it works in Europe but in
UK
data protection is a legal act - and you can personally be held responsible for missing or leaked data.

Darren Cronian is the writer of various articles for holiday home owners and renters. Darren also runs and owns a UK-based holiday company called Worldwide Holiday Homes