2. Directory Listings - Quite simply, this is easiest way to get your site indexed by search engines. There are many free directories that you can get your site listed in, and there are many fee-based directories that are worth price of adding your site. The added value is that since your site is listed categorically, it helps to re-enforce what your site offers, since it will be found with similar sites.

3. Articles - Expose your expertise! While article writing is not easy, it is an extremely valuable asset to your site. By writing, you are creating unique content found nowhere else and we all know how much search engines love that! It also gives you another way of explaining a product or service without coming off as a sales pitch. Another added benefit of writing articles is that it's a great way to naturally grow size of your site in an organic way, and will in turn, make your site become a "hub" of relevant information in regards to your industry.

4. Newlsetters - This should be your site's bread and butter. The people who have signed up for your newsletter already feel that your site was worth their time to give you their email address, so these people have already place some trust and value into what you have to say. The newsletter is where you can promote new products and services to interested users without risking any intrusiveness factors. This is best place to make a sales pitch to your perspective readers!

5. Blogs/RSS Feeds - While to some people this is already old-hat, there are many users out there (think AOL users) who have no idea about how to customize content they want to read. There are many areas to get your blog listed, and it gives an inside point-of-view into inner workings of your company or personality, thus giving yet another way for a user to identify with you or your site.

I think it's safe to say that search engines will always be around, but to focus entirely on them and ignoring other resources could be a costly business mistake.

Just remember to keep your eye on prize of online success, and customers coming from various outlets, not just search engines.

-To your online success! Paul Bliss www.seoforgoogle.com

Optimiser will be headed up by new media veteran Scott Howard who joins from leading New Media team at Union Advertising. Speaking about launch, Howard said “Together, SME’s represent largest overall spend in SEO market so there’s a lot of potential for growth. It’s vital to remember that although each SME’s budget is relatively small it is usually a larger proportion of their budget than blue-chips invest in SEO. They need to be able to fully trust service. Campaign management and managing client expectations will be a major focus of company” Howard adds “Optimiser clients can expect to get same great service that Bigmouthmedia has earned its reputation on. That means ethical, ground-breaking techniques, no-bull, transparent results, no nasty contracts and no Swiss Tony sales people, all at a very reasonable cost.

Bigmouthmedia is based in Leith, Edinburgh, with offices in London and Madrid, and is headed up by Steve Leach and Lyndsay Menzies.