Step 4: The Sales Process

The key to a successful sale is ability to build rapport and trust with each customer.

Meet, greet and build rapport, settle them on a model, garment or product to demonstrate.

All time check by asking trial-closing questions then asks for their business.

Remember to sell benefits of your product speaking in their own linguistic modality. For example talking to an auditory person about a car engine you would say.

“Listen to that engine, doesn’t it sound great?”… Or to a visual person your could say, “You see how smooth that engine is”…

Step 5: Follow up

This is first step to next sale to your customer or to obtaining referrals from them… First a thank you letter, then a 7 day follow up call followed by a call at least every 9 days. This will ensure a steady stream of referrals… All you have to do is ask

Remember… Do what you most fear to do, and you will have results you most want to have…

Gordon Goh is author of the free, informative website Simply Motivation offering quality useful tips for Motivation

7. Law of Division – overtime, a category will divide and become 2 or more categories. Each segment has its own leader – use different brand names for different segments. What keeps leaders from launching a different brand to cover a new category is fear of what will happen to their existing brands.

8. Law of Perspective – marketing effects takes place over an extended period of time. The long-term effects are often exact opposite of short-term effects. Having a sale decreases business in long term by educating customers not to buy at ‘regular’ prices. The same goes for line extension – they increase sales in short term but decreases sales in long term. Less is more – narrow focus in order to build a position in prospect’s mind.

9. Law of Candor – when you admit a negative, prospect will give you a positive. This is because no proof is needed for a negative statement. First admit a negative and then twist it into a positive.

10. Law of Hype – situation is often opposite of way it appears in press. History is filled with marketing failure that was successful in press or advertisements.

Whether you're new or experienced in business, looking to increase your sales or just want to fight recession, Effective and Profitable Marketing is way to grow your business.

In summary, these laws are very useful and practical. I myself practiced laws 5 and 8 and derived good results from there. That's why I want to share them with you.