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How did these brands come to be
households name that they are? Consistency. If you want to build a solid reputation for your company, you must stand firm in your philosophy. You must develop an actual physical image that people recognize (think of
Golden Arches). And above all, you must always speak to
same people in
same way. When people know that they can count on you for predictable behavior, they'll begin to trust you. Customers who trust in your brand always come back.
As a copywriter, I'm your Branding Watchdog. I'll make sure you never fall off
branding wagon and start talking like somebody you're not. You should never have to tell your writer, "Let's work on branding," because it's something that gets factored in automatically. Branding is part of
package, and you won't be a smashing success until
backbone of your brand is firmly in place.
4. What if I don't care for what you've written?
Clients with a tight budget usually ask me this question. The answer that always pops into my mind is this: "Do you walk into a restaurant and ask, 'What if I don't like
food?'" Of course not, because you understand that there's always a small amount of risk. "Let
Buyer Beware!" is
famous cliche that still rings true. Even so: if I want to keep you as a customer, I'm going to do
best job possible to ensure your satisfaction.
I'm like
guy who runs a restaurant. He makes sure your food is prepared just
right way, so you'll enjoy it and return again. Likewise, I prepare your copy just
right way, in
hope that you'll absolutely love it and want to return to my website for some repeat business.
My sole purpose is to create writing materials that reflect your brand intelligently and professionally. You pay me to represent you, so I make your needs priority one. That means I provide rewrites until you're happy with
end result. Copywriters with a true passion for their work will welcome this challenge, and they won't stop until you're completely thrilled by what they've created for you. I truly feel this way, and I promise that once we work together, you'll "catch
creative fever," too.
5. How long will this project take to complete?
I'll be perfectly honest: to provide you with
most accurate assessment, I need your feedback. Give your copywriter a helping hand, and volunteer as much information as possible. How many words/pages? Will this be a kit that contains multiple elements, or a quick 500-word article? Will this project require in-depth research? All of this affects
time it will take to do a quality job. And while quantity is important, quality is more important. I refuse to hand in sloppy work because you wanted
job done yesterday.
Additionally:
less certain you are of what you want,
longer I'll spend doing "test drafts" that you'll read and give feedback on. This is quite all right by me, but I will warn you that it may lengthen
time it takes to finish
project. On
other hand, if you know exactly what you want and can express it in a detailed way, your website copy could take less than a week to create!
I hope I've been able to address your concerns as a potential copywriting client, as well as shed some light on
copywriting process itself. I truly love what I do, and nothing gives me greater pleasure than putting my creative skill to work helping you build an empire of wealth and success.
If you're thinking of starting your own business, now's a great time. I wish you all
luck in
world! And if you ever need a copywriter... you know who to call. ;)
Copyright 2005 Dina Giolitto. All rights reserved.

Dina Giolitto is a New-Jersey based Copywriting Consultant with ten years of industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys"R"Us. Visit http://www.wordfeeder.com for rates and samples.