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You have to sound like someone your prospect would like to do deal with.
Appeal to emotions - Human beings are 100% driven by their emotions so that's what you have to appeal to in any of your promotional materials. Use words like - "feel" - "You will feel less stressed when you follow this program"
Action - They're must be a call to action - tell
reader what to do now and offer an incentive - "Phone now to receive early bird discount" - Return enclosed form today to receive your FREE gift."
Signature - Signing each letter by hand (in blue ink) will increase your chance of a successful response. Depending on numbers, this may not always be possible so use best software you can to make your signature look realistic.
P.S. - Include a P. S. after your signature, something that will "tease" reader to read text. People will look at a letter headline first - they'll then go to bottom of letter to see who it's from. They'll then read P. S. and that should encourage them to read body of letter - "P. S. The free report will be sent within two days." They're obviously encouraged to read letter to find out what free report is all about.
Remember rule of seven - one letter won't do it, you'll need to send at least seven over a period of time.
Treat your reader with dignity, respect and courtesy. The trick is in not making a sales letter sound like a "sales letter." It needs to come across like a personal message to individual. If they feel that you understand them and care about their situation then they are more likely - to bring their business to you.
