You have to sound like someone your prospect would like to do deal with.

Appeal to emotions - Human beings are 100% driven by their emotions so that's what you have to appeal to in any of your promotional materials. Use words like - "feel" - "You will feel less stressed when you follow this program"

Action - They're must be a call to action - tell reader what to do now and offer an incentive - "Phone now to receive early bird discount" - Return enclosed form today to receive your FREE gift."

Signature - Signing each letter by hand (in blue ink) will increase your chance of a successful response. Depending on numbers, this may not always be possible so use best software you can to make your signature look realistic.

P.S. - Include a P. S. after your signature, something that will "tease" reader to read text. People will look at a letter headline first - they'll then go to bottom of letter to see who it's from. They'll then read P. S. and that should encourage them to read body of letter - "P. S. The free report will be sent within two days." They're obviously encouraged to read letter to find out what free report is all about.

Remember rule of seven - one letter won't do it, you'll need to send at least seven over a period of time.

Treat your reader with dignity, respect and courtesy. The trick is in not making a sales letter sound like a "sales letter." It needs to come across like a personal message to individual. If they feel that you understand them and care about their situation then they are more likely - to bring their business to you.

Email newsletter

If your mailing list has contacts email address then you may wish to produce an ezine. This has advantage of being cheaper (no paper or postage) and can be used more effectively to build your mailing list. You provided facility on your email newsletter for recipients to forward your email to other people - and so it grows.

There also needs to be a facility on your website where potential customers can subscribe to your email newsletter.

You can simply write your newsletter as a normal email however, there are several companies who can help. They provide templates and many other features to make your email newsletters look really professional. You can insert photos, graphics and cartoons as well as text. There is also facility for customers to order products by submitting their credit card number.

There are several organisations that provide this service; check out:

www.ampira.roving.com

There is also a Newsletter Publishers Association which you might find useful. www.newsletters.org