Sales Letters - How to Write Them

Written by Alan Fairweather


Continued from page 1

You have to sound like someone your prospect would like to do deal with.

Appeal to emotions - Human beings are 100% driven by their emotions so that's what you have to appeal to in any of your promotional materials. Use words like - "feel" - "You will feel less stressed when you follow this program"

Action - They're must be a call to action - tellrepparttar reader what to do now and offer an incentive - "Phone now to receiverepparttar 138274 early bird discount" - Returnrepparttar 138275 enclosed form today to receive your FREE gift."

Signature - Signing each letter by hand (in blue ink) will increase your chance of a successful response. Depending on numbers, this may not always be possible so userepparttar 138276 best software you can to make your signature look realistic.

P.S. - Include a P. S. after your signature, something that will "tease"repparttar 138277 reader to readrepparttar 138278 text. People will look at a letter headline first - they'll then go torepparttar 138279 bottom ofrepparttar 138280 letter to see who it's from. They'll then readrepparttar 138281 P. S. and that should encourage them to readrepparttar 138282 body ofrepparttar 138283 letter - "P. S. The free report will be sent within two days." They're obviously encouraged to readrepparttar 138284 letter to find out whatrepparttar 138285 free report is all about.

Rememberrepparttar 138286 rule of seven - one letter won't do it, you'll need to send at least seven over a period of time.

Treat your reader with dignity, respect and courtesy. The trick is in not making a sales letter sound like a "sales letter." It needs to come across like a personal message torepparttar 138287 individual. If they feel that you understand them and care about their situation then they are more likely - to bring their business to you.

Discover how you can generate more business without having to cold call! Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to get customers to come to you . Click here now http://www.howtogetmoresales.com


Newsletters - A Great Way to Build Business Relationships

Written by Alan Fairweather


Continued from page 1

Email newsletter

If your mailing list hasrepparttar contacts email address then you may wish to produce an ezine. This hasrepparttar 138273 advantage of being cheaper (no paper or postage) and can be used more effectively to build your mailing list. You providedrepparttar 138274 facility on your email newsletter forrepparttar 138275 recipients to forward your email to other people - and so it grows.

There also needs to be a facility on your website where potential customers can subscribe to your email newsletter.

You can simply write your newsletter as a normal email however, there are several companies who can help. They provide templates and many other features to make your email newsletters look really professional. You can insert photos, graphics and cartoons as well as text. There is alsorepparttar 138276 facility for customers to order products by submitting their credit card number.

There are several organisations that provide this service; check out:

www.ampira.roving.com

There is also a Newsletter Publishers Association which you might find useful. www.newsletters.org

Discover how you can generate more business without having to cold call! Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to get customers to come to you . Click here now http://www.howtogetmoresales.com


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