Secondly, they also have different motivations. I once read of a salesman who made no sales for day. When questioned by his sales manager, his response was, “You know what they say. You can lead a horse to water but you can’t make him drink.” His manager wisely responded, “You have it all wrong. Your job isn’t to make horse drink. Your job is to make him thirsty.”

The convenience store customer was thirsty for lottery tickets because he saw possibly of gain. To him there was a strong WIFM (what’s in it for me). If man could have been persuaded that buying coffee would have satisfied a need stronger than mere physical appetite, I’ m confident he would have been “thirsty” and price would not have been too much. In my case, making me “thirsty” for a lottery ticket would be an impossible job.

Lastly, incident brings to mind how people have different likes. I’ve often thought that if everyone had same likes, every man would want to be married to my wife. From another perspective, maybe nobody would want to marry her.

For such reasons, convenience store brews many different flavors of coffee to suit different tastes. They also have different products to suit different priorities.

BARBER-OSOPHY: To understand and to persuade others, take note of their values, their motivations and their likes. Copyright 2004, Sumerlin Enterprises.

Permission is granted for you to copy this article for distribution as long as above copyright and contact information is included. Please reference or include a link to www.barber-osophy.com.

As a manager or business owner, you have to know what your values are; what values of your company are, as well as values of people you manage. The basic rules of respect and acceptance apply. The Golden Rule is: "Do unto others as you would have them do unto you", not: "Do it to them before they do it to you".

People who bring emotional baggage into workplace can be temperamental, grasping and neglectful. Even more frustrating is that they act out all their pent-up, misplaced emotions on job without consideration for others. Employees and co-workers react to this, work efforts and results go by wayside, and profit and productivity go down.

Leave your unexpressed feelings at door. Take a break if you become frustrated. Know that you are at work to provide results.

Heal yourself first, determine your values, then you will be a better employee, manager or business owner.

Copyright 2004 All Rights Reserved Worldwide ~.~.~.~.~.~.~ Joanne Victoria is a Business and Life Coach and author of 'Lighting Your Path! How To Create Life You Want'. She helps small business owners be more successful by being true to who they really are. ~.~.~.~.~.~.~.~.~. Sign up now for her FREE monthly e-zine Lighting Your Path!-Discover Your Inner Truth at: mailto:JoanneVictoria-subscribe@topica.com ~.~.~.~.~.~.~.~.~ Tel:415-491-1344 mailto:joanne@joannevictoria.com Author of : Lighting Your Path! How To Create Life You Want - Order Here! http://www.joannevictoria.com ~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~.~. .~.~.~.~.~.~ Contact Joanne about her new book: Lighting Your Path! – How To Create The Business You Want as well as her upcoming teleclasses. mailto:Joanne@joannevictoria.com

Joanne Victoria is the owner of New Directions is Sausalito, CA. She is a Business and Life Coach and author of 'Lighting Your Path! How To Create the Life You Want'. She helps small business owners be more successful by being true to who they really are.