SUMMER SLOWDOWNS IN MEDIA NEWSROOMS SHOULD HEAT UP YOUR EFFORTS TO GET FREE INK

Written by IAN EDWARDS


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MAKE REPORTERS LOOK GOOD BY GIVING THEM REAL NEWS: In pitchingrepparttar media, your general approach inrepparttar 124479 summer is not a lot different than a media relations campaign rolled out at other times ofrepparttar 124480 year.

You need a strong media release tailored torepparttar 124481 needs ofrepparttar 124482 specific news organization. Backgrounders, briefs or point-form fact sheets are useful if your story is complex. You have to be available for interviews, cooperative with helpful information and ready to answer repparttar 124483 easy andrepparttar 124484 hard questions related to your story.

A specific difference, however, is finding out who should hear your pitch. Presumingrepparttar 124485 regular reporter covering your sector is away, you should find out whorepparttar 124486 fill-in journalist is. Whether or notrepparttar 124487 reporter is " green," you need to cultivate a professional relationship based on an honest exchange of news and information. The more you understand what they need for an article,repparttar 124488 more likely you will find your name inrepparttar 124489 news.

There are some drawbacks to summertime news, though. There is less news consumption readership drops for publications and fewer people watchrepparttar 124490 evening news. So a news story inrepparttar 124491 summer may not reach as deeply into your target markets. Also, while it is easier to pitch a story to a green reporter,repparttar 124492 chance for error is greater. New journalists make mistakes as they learn and you might berepparttar 124493 lesson.

But your summer news story will live on in computer archives and searchable databases. Depending on its news merits, your story may be followed by other media well intorepparttar 124494 busier fall period. Also, your summer news hit cost a lot less than display advertising and earned you a lot more credibility.

Scan your organization for news and get your PR machinery moving to place some valuable summertime stories.



Ian Edwards is a senior consultant with Verus Public Relations (http://www.verus.com) and Reputations Inc. (http://www.reputations.com). A specialist in getting clients in the news, he has a special summer PR package to introduce organizations to the promotional power of the media.


promotional products for less

Written by Harvey Blank


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For more articles and other ideas of how to promote your business: click on http://207.122.589.com/cgi-bin/lmmain.pl?dist=promoproducts4less

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Mr. Blank has been helping business promote themself for over 20 years by giving them promotional ideas and providing them with logo products for the lowest price anywhere.


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