STREAMING MEDIA - Leveling the Playing Field for Small Business - Part II

Written by Don Rhodes

Continued from page 1

I have to take a moment to mentionrepparttar impact that streaming slides can have for realtors and homebuilders. With so much real estate activity taking place overrepparttar 134641 web today, imaginerepparttar 134642 sales edge that a good slide show could have by showcasingrepparttar 134643 property's outstanding features. Add an audio that discussesrepparttar 134644 availability of nearby schools, shopping, transportation, and entertainment, as well as available financing forrepparttar 134645 property, and you have a property that will surely sell. You will probably also have very grateful and happy buyers, especially if they are trying to locate suitable properties from a city or town far away.

Several publications have called streaming slides a true attention getter! All it takes to put together a streaming slide show is gathering your images on disk, photo or paper. Get your audio cassette ready or have a script available. (Most encoding companies can provide voice talent if necessary.) In your script you will indicate whererepparttar 134646 slide changes are to occur, or you will provide audio cues on your cassette tape for this to happen. Information will also have to be provided onrepparttar 134647 sequencing ofrepparttar 134648 pictures. Your encoding company will prepare and digitize your media and send you web ready files or they will offer hosting on their own servers.

Small businesses have always dreamed of having access to expensive media so that they could promote their products tastefully and with style. Now they can at very reasonable costs...and withrepparttar 134649 365/24/7 capability that onlyrepparttar 134650 Internet can offer. The creative possibilities of marketing with streaming media are endless; streaming slide shows are only one ofrepparttar 134651 many options available to small business.

(To see a streaming slide show demo, go to:

Don Rhodes, owner of WBC Imaging, a company specializing in web site enhancement utilizing streaming media technology. Mr. Rhodes is a broadcast engineer who believes that the Internet is the media delivery system of the future. Please direct all questions and comments to: WBC Imaging 520-742-5780

Graphics Optimization

Written by Richard Lowe

Continued from page 1

Onrepparttar other hand, JPEG images use an entirely different compression scheme. JPEG was invented in 1991 byrepparttar 134640 Joint Photographic Experts Group to display photographs and similar type images. JPEG hasrepparttar 134641 advantage of allowing 16 million colors. However, JPEG compresses by throwing away pixels.

For example, suppose you have a photograph that is 1024 pixels wide. JPEG compression might be specified to throw away 10% ofrepparttar 134642 pixels (every 10th one). Whenrepparttar 134643 image is decompressed those pixel values are extrapolated fromrepparttar 134644 colors ofrepparttar 134645 surrounding pixels. This implies that JPEG images tend to become "fuzzy" whenrepparttar 134646 optimization values are high.

As it turns out, JPEG is great for photographs and similar things because those types of images tend to have soft edges. In fact, for photographs and artrepparttar 134647 JPEG format is much preferred.

PNG is an up-and-coming, very new image format which is similar in concept to GIF. PNG images allow for 16 million colors and, unlike JPEG, does not lose colors. PNG compression is handle by most graphics editors, at least those that support PNG.

So how do you optimize your images? First, findrepparttar 134648 best format for your applications. PNG is very new and is probably not suitable for most web sites (browser support is sporadic so you may lock out some of your users). GIF is great for line drawings and other things with sharp edges and no more than 256 colors. JPEG is perfect for photographs, art, and similar images.

Second, be familiar withrepparttar 134649 optimization functions of your graphics programs. Save images usingrepparttar 134650 various settings and closely examinerepparttar 134651 differences. For example, how does that image look in 2 colors, 16 colors and 256 colors? Findrepparttar 134652 correct setting (the smallest possible file size withrepparttar 134653 least change inrepparttar 134654 image quality) and use it. Remember that this setting will be different for every single image.

What do you gain from all of this work? Faster loading times on your web site, which means your visitors are less likely to hitrepparttar 134655 back key even before your site begins to load.

Additional Information

Graphics Formats - Animated GIFs Use animated GIFs to create moving images on your web site. Just remember not to overdo it.

Graphics Formats - GIF The GIF format is an excellent format for many types of graphics.

Graphics Formats - JPG JPG is best for images with gradients, blends and inconsistent color variants. It is very efficient but parts ofrepparttar 134656 image are lost byrepparttar 134657 compression scheme.

Graphics Formats - PNG The PNG format is a newer, better format than GIF. It may soon berepparttar 134658 dominant format onrepparttar 134659 internet.

Products - GifClean32 GifClean32 allows you to remove comments from GIF images. It is a handy little utility to have around.

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets at - Visit our website any time to read over 1,000 complete FREE articles about how to improve your internet profits, enjoyment and knowledge.

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