2. Writers who have already been published in specific magazines have an established relationship with its editors—editors are more receptive to people they already know, have used before, and trust. Writers who know what specific magazine editors are looking for keep an eye out for stories that can be turned into cash for them. With this kind of motivation for writer, your less-than-perfect introductory letter won’t be dismissed as quickly as it would by an editor.

3. It’s obvious, but needs to be said: writers are writers. It’s their business to take information you give them and turn it into a story proposal that an editor will want to use. You don’t have to worry about writing perfect headline. That’s writer’s job. It is worth money to writer to find and enhance aspects of your business that will be interesting to readers of any specific magazine.

4. Published writers know exactly what publications they write for want from a story. This often shortens submission and acceptance cycle so that your story gets printed sooner.

Types of Stories You Can Participate In

1.Professional profile.

Exceptional leadership qualities, or a business owner who uses a very unique management style, are of interest to many business publications. While you may prefer to seek publicity for your company, a professional profile puts a favorable spotlight on your company, too. 2.Company profile.

An aspect of company’s operation is of interest to a specific type of publication. For instance, Human Resource magazine might be interested in you if you have a unique employee benefits or incentive plan.

3.Multiple source feature story.

Feature stories often use interviews from several companies regarding one topic. For instance, Human Resource magazine may prefer to present several incentive plans used by different companies. You become one of those companies as a small part of a larger article.

4.Expert resource.

A magazine may cite you as an expert in a certain industry to lend credibility to its article’s main point. For instance, if you are a financial analyst, a magazine covering a story about investing may want to back a statement made about how roller-coaster stock market will affect today’s Baby Boomers’ financial portfolios. You would have industry knowledge and access to research to offer an educated (and credible) opinion.

Any of above ideas (and many more) can result in valuable publicity – and useable marketing materials – for you. All without extensive research or learning how to craft a perfect headline.

How much easier (or cheaper!) can quest-for-publicity get?

Does Philip Morris advertise for RJ Reynolds?

Does Kelloggs advertise for General Mills?

No.

Listen, many internet marketers are not most serious of people. Many of them do this as a spare time job and even more are so completely focused on money that they see nothing wrong with promoting EVERY opportunity under sun regardless of whether it is a quality, let alone competing, product.

We know of some marketers who after spending a ton of money to acquire a service are now planning to take part in a multilevel business opportunity that will compete directly with their service.

Don't they realize that by advertising or promoting your competitors, you actually cheapen your own service or worse yet convey impression to your customers that you dont have confidence in your own products!

It just doesnt make sense. But it doesn't surprise us either. We do this fulltime. It is our business and we run it as one. Even if this were a part time venture for us, we still would run this as a serious business. That's just way we are.

So if you think your competition is your friend or you think that there is nothing wrong with promoting something as long as it makes you money we wish you luck. On other hand, if you are ready to take on your competition, have studied them and have crafted a unique selling proposition to stand apart from them, we salute you! You will be in it for long haul.