STOP! Advertising will kill your business.

Written by Michael Scadden


Continued from page 1

##### Publisher's Box #####

© Michael Scadden, Speron Inc, MyPrivateCoach d/b/a 2004.

Business, Marketing and Executive Coaching at My Private Coach

Michael Scadden isrepparttar Marketing and Business Coach at My Private Coach: Business & Marketing Coach. He can be contacted at info@myprivatecoach.com.

He provides Business & Marketing Coaching programs. Get a taste of Business Coaching FREE today, schedule your first free session!

This article may be published withoutrepparttar 119775 consent ofrepparttar 119776 author so long asrepparttar 119777 publisher's box is included inrepparttar 119778 post.

##### End Publisher's Box #####

None


Before Launching Your SEO Campaign

Written by Kalena Jordan


Continued from page 1

13) What arerepparttar site’s demographic target markets? (e.g. young urban females, working mothers, single parents etc.)

14) What are 20 search keywords or phrases that I think my/my client’s target markets will use to findrepparttar 119774 site inrepparttar 119775 search engines?

15) Who are my/my client’s major competitors online? What are their URLs? What keywords are they targeting?

16) Who arerepparttar 119776 stake-holders of this site? How will I report to them?

17) Do I have access to site traffic logs or statistics to enable me to track visitor activity duringrepparttar 119777 campaign? Specifically, what visitor activity will I be tracking?

18) How do I plan on tracking my or my client’s rankings inrepparttar 119778 search engines?

19) Do I or my client haverepparttar 119779 ability and resources in place to respond to increased traffic/business as a result ofrepparttar 119780 campaign?

20) What are my/my client’s expectations forrepparttar 119781 optimization campaign? Are they realistic?

Answers torepparttar 119782 first 10 questions above will determine how search engine-compatiblerepparttar 119783 site currently is andrepparttar 119784 complexity of optimization required. For example, ifrepparttar 119785 site pages currently have little text on them, you know you’ll need to integrate more text to makerepparttar 119786 site compatible with search engines and to be able to include your target keywords. Ifrepparttar 119787 site currently uses frames, you will need to rebuildrepparttar 119788 pages without frames or create special No-Frames tags to make surerepparttar 119789 site can be indexed, and so on.

This initial analysis will help you to scoperepparttar 119790 time and costs involved in advance. For those of you optimizing client sites, obtaining accurate answers to these questions BEFORE quoting is absolutely crucial. Otherwise you can find yourself inrepparttar 119791 middle of a project that you have severely under-quoted for and that’s very frustrating.

The remainder of questions are to establish in advancerepparttar 119792 who, what, where, when, why and how ofrepparttar 119793 optimization campaign. This will help you determinerepparttar 119794 most logical keywords and phrases to target, as well as which search engines and directories to submitrepparttar 119795 site to and which sites to pursue reciprocal links with.

You’re Now Prepared!

So now you are clear about your motivations for optimizingrepparttar 119796 site, you know more aboutrepparttar 119797 target markets, you know how compatiblerepparttar 119798 existing site is with search engines and how much work is involved inrepparttar 119799 search engine optimization process. You’re ready to tacklerepparttar 119800 job!

Copyright © 2004 by Kalena Jordan. All rights reserved under U.S. and international law.



Article by Kalena Jordan, one of the first search engine optimization experts in Australia and New Zealand, who is well known and respected in the industry, particularly in the U.S. As well as running her own SEO business Web Rank, Kalena manages Search Engine College, an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing subjects.




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