Written by Bob McElwain

Continued from page 1

Butrepparttar title and description tags do matter. Most search engines use them as you wrote them to createrepparttar 128433 listing for your page. Some do not consider them in rankingrepparttar 128434 page.

Think ofrepparttar 128435 title asrepparttar 128436 headline of an ad that draws attention torepparttar 128437 ad copy. And think ofrepparttar 128438 description asrepparttar 128439 ad copy that compelsrepparttar 128440 reader to click to your site. And above all, be certain a visitor who clicks on your listing finds what was expected onrepparttar 128441 page.

Back To Keywords

You may be able to do some tweaking of your pages relative to keywords. Sincerepparttar 128442 keyword set evolved along with your definition of your ideal customer andrepparttar 128443 features, then benefits of your product, chances are some of these keywords are included on some pages. Or a minor change can bring this about.

Suppose you are working with a page upon which "fly fishing" occurs five times as an integral part ofrepparttar 128444 pitch. While this is not sufficient repetition for a top position on any search engine,repparttar 128445 page may rank reasonably well.

You can improverepparttar 128446 chance of a higher ranking by includingrepparttar 128447 phrase in your title tag and meta description tag, as close torepparttar 128448 beginning of each statement as possible. Rememberrepparttar 128449 title isrepparttar 128450 ad headline andrepparttar 128451 description isrepparttar 128452 ad copy; be sure rewriting does not weakenrepparttar 128453 ad. And while it may be ignored, include it first inrepparttar 128454 keyword tag as well.

Try To Add Keywords To The Page

Suppose you haverepparttar 128455 following sentence onrepparttar 128456 page: "The secret to fly fishing isrepparttar 128457 rod."

Consider adding "fly" so that it now reads, "The secret to fly fishing isrepparttar 128458 fly rod."

Adding this word does not helprepparttar 128459 pitch. But so long as it does not detract from it, we're good. If "fly rod" now occurs four times onrepparttar 128460 page, add it torepparttar 128461 meta keyword tag. And it may be possible to slip it intorepparttar 128462 description some way, but avoid forcing it. The title and description must bring a click. It's easy to clutter them up torepparttar 128463 point where they don't dorepparttar 128464 job.

Other Things

If you are using heading tages, it helps if keywords forrepparttar 128465 page are included in them as close torepparttar 128466 beginning of each as possible. Some have reported good success with including them in ALT tags.

While there is only a small bit of fine tuning that can be done with a well designed site, it's worthrepparttar 128467 effort to do so. For even a small gain can improve ranking substantially.

What Matters Most

The performance ofrepparttar 128468 site isrepparttar 128469 key. Rankings on search engines is way down onrepparttar 128470 priority list compared to site performance.

Only whenrepparttar 128471 site is up and doingrepparttar 128472 job, is it appropriate to consider generating more hits. As suggested, content pages work. And there are those who can generate hits for you. Advertising works, but takes some time to master. Link swaps are very effective, and often overlooked.

There is literally no end to what can be done to generate more hits. But until site performance is maximized, more hits mean next to nothing.

Bob McElwain Want to build a winning site? Improve one you already have? Fix one that's busted? Get ANSWERS. Subscribe to "STAT News" now! mailto:join-stat@lyris.dundee.net Web marketing and consulting since 1993 Site: Phone: 209-742-6349

Harmonize Elements for High Ranking

Written by Bet Cox

Continued from page 1

Title Your website title is trulyrepparttar crown of your page and should harmonize with your meta tags and content. It is picked-up by spiders, displayed in search engines and onrepparttar 128432 title bar ofrepparttar 128433 browser. Make this descriptive but not too long; anything over 100 characters needs to be re-thought. Remember 55-65 characters is about all thatrepparttar 128434 user will see onrepparttar 128435 title bar, depending on their screen size and resolution. After that,repparttar 128436 site title will truncate and they will seerepparttar 128437 browser name and version. So make those first characters count! If your company name is long, try to shorten it to just one or two key words; enough so thatrepparttar 128438 user knows who it is, but more importantly what it is. What your site is about is imperative. Sure you know your company name and what you do, but willrepparttar 128439 user? Many people only look atrepparttar 128440 title first. Then ifrepparttar 128441 title fits their need, they will bother to readrepparttar 128442 description, or better yet, to makerepparttar 128443 click and jump to your site. Remember, this is online reading, not print. There is a big difference in howrepparttar 128444 user approachesrepparttar 128445 process of reading for information onrepparttar 128446 web.

Content Content is still king and it reigns supreme over any other clever tactics anyone can come up with. Your site must have verbiage to back uprepparttar 128447 title, tags and description that you have already created. Repeating keywords or phrases from your description boosts your rankings as well as your credibility. This demonstrates that you are what and who you say you are. Say something substantive about your product or service. You can place little tidbits onrepparttar 128448 page to reflect these statements if you can't seem to work them into other paragraphs. Don't use an image of text use actual words instead. Using text in an alternative image tag is also a great complement, but it won't replace what you actually say withinrepparttar 128449 website. You want to confirm to your viewers that while you may have used clever marketing techniques to get them there, their click won't be wasted.

Bet Cox is the owner of Creative Sols, http://www.creativesols.com, an information development company that specializes in delivering targeted business content for print, presentations, training and the web. You can reach her by email at bcox@creativesols.com.

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