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Please reply to this email message before
close of business on or we will be forced to pursue further action. We will also expect a full letter of explanation mailed or faxed to our offices.
Thank you for your cooperation.
And closing today's column, here are a few additional tips to help you avoid trouble with unsolicited email...
- If you have an opt-in list, keep EVERY opt-in request you ever receive. I keep opt-in requests dating back years. On several occasions I have been able to provide proof of signup to someone who forgot they joined and accused me of sending unsolicited email. These email "receipts" also come in handy with ISPs and web hosts.
- Keep your email addresses from being harvested at your website by using a tool that encodes your email addresses. It's a great way to cut down on spam and avoid situations like
one I ran into! See
following URL for a free encoding service: www.siteup.com/encoder.html
- At your site, state your policy on unsolicited email very clearly. It's also a good idea to post reports of any incidents at
same area of your site. See http://www.bizweb2000.com/privacy.htm for an example of how you can set this up.
Well, this closes a rare, not-so-fun chapter in online marketing. Hopefully today's tip will help you avoid trouble or save you a bit of time if and when trouble does arrive.

Visit Jim at http://www.bizweb2000.com where he shares exactly how he makes his living from the Internet. And get Jim's free weekly email newsletter, BizWeb eGazette by sending mailto:optin@bizweb2000.com