"SPAM And The Art Of Marketing Maintenance..."

Written by Roger J. Burke

Continued from page 1

With apologies to Robert Pirsig, I have slavishly copiedrepparttar style of his very famous book - "Zen andrepparttar 132814 Art of Motorcycle Maintenance" - intorepparttar 132815 title of this article. That, of course, is where any further comparison stops.

I do, however, have a good reason for concocting my title.

I recall that Mr Pirsig's book explored themes for an improvement in self (in particular) and society (by inference), and one of those themes was QUALITY. Applied to every aspect of our existence,repparttar 132816 quality of what we do can have a profound effect, from highly positive to lowly negative. Whatever we say and do, write and send, can have those effects, obviously.

So, maybe it's not so muchrepparttar 132817 quantity of SPAM that we all get that isrepparttar 132818 problem (although, there are limits, right!). Maybe, we should be concerned more withrepparttar 132819 quality - inrepparttar 132820 broadest sense - ofrepparttar 132821 message? In particular, I'm thinking of messages that are relevant, appropriate, targeted and - dare I say it - even helpful!

However,repparttar 132822 SPAM we all love to hate - shot-gun style, bulk commercial email, splattering all throughrepparttar 132823 system - would obviously rate very low inrepparttar 132824 quality stakes, for most people (although, just quietly, I understand there is a secret network of SPAMmers who simply delight in sending each other into lowly orbit every day?), but business-to-business email must surely have its proper place. And, that would include all businesses, of course, not just Blue Chip and Silicon Valley...

Which, very soon (if not already), will begin to troublerepparttar 132825 strident anti-spammers even more: as more and more people set up their own online e-businesses all overrepparttar 132826 world, there may come a time when there are more businesses online than there are mere consumers.

Hmmm...now, there's a thought! ;-(o)

You are no doubt aware that many agencies - government and private - continue to grapple withrepparttar 132827 SPAM genie, but ultimately it is, I think, impossible to "get it back inrepparttar 132828 bottle".

In that regard, I have read a number of articles - and have even received an unsolicited email about "permission marketing"! I have responded to some but, try as I might, none have returned with an unequivocal, "dyed-in-the-wool", "shake-it-till-it-breaks" definition for permission marketing. I suspect it will be a while before I do.

But, I would be eternally grateful to anybody who can supply it!

Somebody once said, "Nothing happens until somebody sells something." Well...fatuous as that may sound, we are all trying to "sell" something to somebody. Right?

By all means protectrepparttar 132829 consumer to a reasonable and effective degree, with appropriate legislation and penalties. But, it would be shooting ourselves inrepparttar 132830 foot (or worse) to burden e-business with self-destructive restrictions and penalties.

Roger Burke has been involved with computers since 1967, and has managed to break quite a few, over the years. He, and his wife Sherry, are now actively engaged in online self-publishing and promoting specific affiliate programs at http://online-wealth.com . If you have any comments or questions about this article, please send emails to mailto:webmaster@online-wealth.com . Copyright 2001, Online-Wealth. All rights reserved.

Caught In the Cross-Fire of the Spam War

Written by Bill Platt

Continued from page 1

In conclusion, it was stated, "Spam, likerepparttar one true faith, is inrepparttar 132812 eye ofrepparttar 132813 beholder. Again, if it looks like a bird, it might be a duck. Betterrepparttar 132814 condor dies than risk a quack."

These of course are just excerpts. If you would care to read his entire message to me, you may do so atrepparttar 132815 bottom of this page:


NO SAFE HAVEN: On two occasions, I have found myself squarely inrepparttar 132816 cross-hairs ofrepparttar 132817 radicals orrepparttar 132818 angry that wearrepparttar 132819 shield of SpamCop. I publish articles for free-reprint onrepparttar 132820 web --- much as this article has come to you today.

The SpamCop's suggested that I was hiding behindrepparttar 132821 free- reprint rights connected to my articles. They suggested that I was encouraging spam by making my work available to be published by anyone. In response to their suggestions that I amrepparttar 132822 enemy, I have added one term to my Terms of Reprint:

* You may not use this article in UCE (Unsolicited Commercial Email). Email distribution of this article must be opt-in email only.

Despite this step, I have been accused of spam twice because my article appeared in a newsletter that a complaint was lodged against. In both cases,repparttar 132823 SpamCop member did not file a complaint againstrepparttar 132824 person who was responsible forrepparttar 132825 newsletter --- they filed against everyone who was inrepparttar 132826 body ofrepparttar 132827 email.

Their complaint was received byrepparttar 132828 editor ofrepparttar 132829 newsletter, repparttar 132830 article writers,repparttar 132831 advertisers, and anyone who was fortunate enough to be mentioned inrepparttar 132832 resources section or repparttar 132833 Letters torepparttar 132834 Editor. We each had our ISP and Upline Providers contacted if our email address appeared inrepparttar 132835 body ofrepparttar 132836 newsletter and our webhosts contacted if our domain appeared withinrepparttar 132837 body ofrepparttar 132838 newsletter.

The only way I can completely avoid spam complaints against my domains is to stop writing altogether. I am a writer. That is what writers do, we write. To pleaserepparttar 132839 SpamCop's, I must quit being a writer or just "stay home."

POLICING THE POLICE. This is silly. If we cannot trustrepparttar 132840 cops to make sure they nabrepparttar 132841 right person, who can we trust?

There is in fact a movement afoot to bring SpamCop down called "Arresting SpamCop":


While some ofrepparttar 132842 SpamCop members are simply tired ofrepparttar 132843 same kinds of spam that irritates us, there are others within repparttar 132844 movement who have an axe to grind with everyone who crosses their path.

To suggest to a SpamCop member that folks should be trained in repparttar 132845 nuances of who to complain against in a complaint, you can expect a reply like this. "Jerry" answered my suggestion precisely this way:

"SpamCop users are literate, intelligent, virtually all college educated, well-versed in spam, and are more computer-savvy than 99% ofrepparttar 132846 world's population. It is presumptuous and arrogant inrepparttar 132847 extreme to imply they need a Learning Annex class to detect spam."

The question I have is to whomrepparttar 132848 term "arrogant" should be applied?

This is what my webhost said about my last SpamCop spam complaint, "As far as I know spam is generally considered to be high volume unsolicited email. So, as long as you are not doing that then I am not sure why it would be called spam."

CONCLUSION: Whilerepparttar 132849 anti-spammers rail onrepparttar 132850 ugliness of spam, it seems they are perfectly willing and likely prefer thatrepparttar 132851 only people permitted to send email should be those they directly give permission to.

Personally, I findrepparttar 132852 practices ofrepparttar 132853 radicals of SpamCop to be more offensive thanrepparttar 132854 activities ofrepparttar 132855 spammers. It is a terrible thing to say, I know, butrepparttar 132856 spammers simply irritate me andrepparttar 132857 SpamCop fanatics try to oppress my activities.

Osama bin Laden brought external terrorism torepparttar 132858 United States on September 11th, 2001. Butrepparttar 132859 truth is that terrorists have long existed in our country on our own soil, and great numbers of them proudly wererepparttar 132860 shield of SpamCop.

We all must make a choice, do we "stay home" or do we fightrepparttar 132861 oppressors who seek to diminish our freedom.

Bill Platt is the owner of http://ThePhantomWriters.com . Consider employing our team of professional wordsmiths to weave articles developed to reach your target market. We can help put your business on the road to Internet success, with custom, ghosted articles that will drive targeted and motivated buyers to your domain for years to come.

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