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DO look at interviewer when you speak. DON'T look at camera, no matter how great temptation.
DON'T imbibe before your interview, even if you think a glass of wine would calm your nerves. Alcohol can also redden your face and lower your inhibitions. You are trying to sell your product or service or yourself; make best impression you can.
DON'T advertise. Your interviewer wants good information for station's viewers, not a blatant commercial for your services. If you are likeable and knowledgeable, viewers will look favourably on your product.
DON'T speak in a monotone, but also DON'T try to place artifical-sounding inflections into your voice. Be natural. DO use normal speaking volume. DON'T raise your voice, as if afraid microphone won't pick you up.
DO consider all possible questions you may be asked and DO have appropriate answers ready. DON'T answer questions as if you have memorized answers. Make your answer, even if it's well rehearsed, sound as if you're saying it for first time. If you need facts and figures, make sure they are well organized so you DON'T have to fumble for them.
If you are being interviewed because of a negative event (say, for instance, your bottled water has tested positive for E.coli contamination), DON'T be belligerent. Be grave, be sympathetic and explain that investigations are under way. DON'T say anything your lawyer can't work with.
DO make sure your microphone is dead before saying anything you wouldn't
want repeated. It may look as if interview is over, camera is off you, but your mike may still be live.
And finally, DO have fun, unless interview follows a negative occurrence. You'll come across as a person viewers want to know.
Ev McTaggart http://www.poemsandstuff.com New Phase Press, Inc.--Custom poems, custom children's stories, children's books, freelance PR, freelance writing & more, more, more!