Written by Craig Lock

Continued from page 1

* Userepparttar occasional exclamation mark (!) to get your readers attention.

* Make sure your article flows properly. Re-read and re-read.

* Try to be concise in your wording. Brevity is repparttar 129716 hall-mark of good writing...or so say many ofrepparttar 129717 teachers of writing!

* Be credible (big word, eh?) at all times. I try to write my articles in a "conversational style with dashes of my funny humour".

* Put some thought and effort into your heading - again to get your reader's immediate attention.

* Use bullets in your articles - its makesrepparttar 129718 points easy to follow.

* Conclude with a strong message. The final paragraph should contain a message that summarises your article, or gets your reader to take further action.

* Offer a free report with your article - this is an easy way to collect a list of adresses for marketing your product(s). An instant target market.

* Finally, make sure your layout is good (not one of my strong points!), as this greatly enhances your prospects of getting published

Some prominent article writers say one should write differently to one's natural style , when writing forrepparttar 129719 web . I say , DON'T .Just write what comes naturally...and BE YOURSELF. Though you may have to be briefer than usual, if you are a "waffler", like this writer. People want immediate information online and have limited time usually - it'srepparttar 129720 "instant coffee, sorry generation.

The internet is such an amazing medium for communication. I've just submitted this article and it's been published almost instaneously (big word!) in a few places. So YOU TOO can write articles on your chosen subject in your internet marketing efforts. MORE TRAFFIC = INCREASED SALES

Writers and internet marketers - Grab this moment in history well.

"Carpe diem" (seizerepparttar 129721 moment!).

Happy writing and... Just GO FOR IT

Craig Lock Creative Writing Course Eagle Book Publishing and

How To Write To Persuade

Written by John Colanzi

Continued from page 1

Step # 3.

The third step in writing your killer copy is to let your prospects know that there is a solution to their problem. Not only is there a solution to their problem, but you haverepparttar solution.

Remember these three magic words, "I can help."

Identifyingrepparttar 129714 problem is not enough. You have to showrepparttar 129715 reader that there is a solution and you have it.

Tell them every benefit they will get when they order your product or take advantage of your service.

Let them know you can help them make more money, save time, or improve their health.

Step # 4.

The final step in creating killer ad copy is gettingrepparttar 129716 prospect to take action.

Identifying your market, determining their problems and letting them know you haverepparttar 129717 solution, is not enough.

You have to make them act.

You have to create a sense of urgency.

There are many ways you can do this. You can offer a special discount for fast action.

You can offer special fast action bonuses.

Ask forrepparttar 129718 order.

Let them know they don't have to put up with their problems another day. You can solve them right now.

These four steps are a basic outline to get you started.

Start studyingrepparttar 129719 sales letters you read and break them down intorepparttar 129720 four basic steps. Determine how effectiverepparttar 129721 writer was in coveringrepparttar 129722 bases.

Make notes on how you could improve onrepparttar 129723 sales letter. Learning to write persuasive copy is a life long venture.

You can write persuasive copy. You haverepparttar 129724 basics,repparttar 129725 rest is up to you.

John Colanzi. John publishes the "Street Smart Marketing" newsletter. Subscribe now and receive access to our Free Internet Marketing Library: If you enjoyed this article you can view more of John's articles at:

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