SOME COPY TIPS FROM AN OLD HAND

Written by Patrick Quinn


Continued from page 1

Four. If it doesn't quack, itís not a duck. And if your copy doesn't make some kind of selling proposition, itís not advertising, - it's an announcement. So many writers these days fail to understand that copy is nothing more than salesmanship in print. They play with words forrepparttar sake of playing with words. They lose sight ofrepparttar 108145 fact that they should be trying to sell something. Thus, copy must userepparttar 108146 psychology ofrepparttar 108147 salesman; and it must say, right up front: Here's what's in it for you.

Five. Always be a little circumspect about experts who try to tell you how to write better copy. And that includes me. Meantime, however, you'll do no better than visit www.wordpower3.com. There, you'll find an e-book that could make your working life a whole lot easier. It contains close to 200 ready-made headlines, taglines, copy openers and clinchers, plus a comprehensive theme -finder that will give you just about every promotional word and phrase you'll ever need. No more writers block - ever. It's called Word Power III. Get hold of a copy and make a name for yourself.



Patrick Quinn is a copywriter, with 40 years' experience of the advertising business in London, Dublin, Edinburgh and Miami.

Over the years, he has helped win for his clients just about every advertising award worth winning

His published books, include:

The Secrets of Successful Copywriting. The Secrets of Successful Low Budget Advertising. The Secrets of Successful Exhibitions. Word Power.


A LESSON IN ADVERTISING FROM THE EIGHTEENTH CENTURY

Written by Patrick Quinn


Continued from page 1

So, it's true -repparttar one thing we learn from history is that we never learn anything from history. Let's go back to Dr Johnson. It's worth remembering thatrepparttar 108144 kind of advertising old Sam was talking about inrepparttar 108145 18th century was fairly innocuous and largely unexceptionable. It could be read in coffee-house flyers, in chapbooks and in rudimentary newspapers; and it consisted of sales messages as diverse as where to get your wig powdered andrepparttar 108146 date ofrepparttar 108147 next public hanging at Tyburn. Even so,repparttar 108148 products and services on offer were as important torepparttar 108149 people ofrepparttar 108150 time as mobile phones and computers are to us.

Inrepparttar 108151 human condition, nothing much changes. Our egos still need to be massaged and we are all in hot pursuit of happiness. Only our methods for achieving these goals, only our technologies, vary with time.

Sorepparttar 108152 next time you are tempted to commit advertising, think about Sam Johnson and give your market a reason for owning your product. A good reason.

Which prompts me to suggest a visit to www.wordpower3.com. There, you'll find an e-book that could make your working life a whole lot easier. It contains close to 200 ready-made headlines, taglines, copy openers and clinchers, plus a comprehensive theme- finder that will give you just about every promotional word and phrase you'll ever need.

It's called Word Power III. Overrepparttar 108153 years, its content has helped me make a lot of money. What it has done for me, it can do for you. And that's a large promise.

Patrick Quinn is a copywriter, with 40 years' experience of the advertising business in London, Dublin, Edinburgh and Miami.

Over the years, he has helped win for his clients just about every advertising award worth winning

His published books, include:

The Secrets of Successful Copywriting. The Secrets of Successful Low Budget Advertising. The Secrets of Successful Exhibitions. Word Power.


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use