Now, you've just spent five seconds and you're ready to write. Let me tell you why those five seconds mean so much.

Smile-writing adds a warmth to your words that you don't consciously apply. Your message will be same. The length will be about same. In fact, you'll probably read it over and think, "Sounds like what I would have written without all that smile business." But it won't be. Trust me.

I don't know how or why this happens but it does. When you smile at people you write to, that smile comes through your words just as certainly as if you were there. It is absolutely one of great mysteries of life.

Remember, partner, whether you're sending an e-mail, a letter, a proposal, a memo or a report, your words create a picture of you. And it may be ONLY picture of you your target will ever know. Making it warm and personable could someday make a major difference in your future.

Give yourself an extra presence. Smile-write.

4. Write your back cover before you write your book. This is second most important sales tool your book has to offer. Here you put compelling ad copy, benefits, testimonials, and a small blurb about you, author. If your potential buyer likes it, they will buy on spot. If they want more information, they will look inside at introduction and table of contents.

5. Write your book introduction. Include problem your audience has, why you wrote book, and its purpose. In a few paragraphs include more specific benefits, and how you will present it (format). Keep it under a page.

6. Create a table of contents. Each chapter should have a name, preferably a catchy one. If your reader can't understand chapter title, then annotate it. Add some benefits or a sub title. In Passion at Any Age, author put word "passion" in each title. Which attracts you? "Open Your Mind?" or "Attracting Passion?"

7. Reach out to opinion molders. After an initial contact of asking for feedback, resend them same chapter and table of contents of your book. Ask for a testimonial then. These influential contacts' testimonials will make your back cover an important sales tool.

Every part of your book can be a sales tool. When you include above tips, you'll sell more books than you ever dreamed of.