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What will happen to people's view of me if I "link" to a company with a publicly recognized bad reputation? Or to someone I directly oppose? Or to one I totally mistrust? If this isn't crystal clear, consider a link from your site redirected to a p o r n site.
The "New" Ebook Revolution
Several of most popular ebook compilers link to IE for display. (My ebooks do; this may change soon!) Imagine what gibberish TOPtext can make of an exquisite ebook page.
The future of ebooks remains uncertain. Sure, they'll be around. But format is now up in air. It's a blow to a lot of people heavily committed, some with profits not yet rolling in.
The Insidious Factor
One of things that makes this such an ugly evolution is that webmasters may never know it's happening. Further, there's obvious impact of slowing download speed, because of additional time to add links. And this matters. But it is minor compared to what your pages will look like.
Just how does one design a great looking, carefully polished site that can hold this appearance when randomly highlighted in yellow?
What Is Microsoft Thinking?
I don't know if Microsoft is in any way a part of this particular "experiment." But effects are so much like results they expect from Smart Tags, it is difficult to accept this implementation as a coincidence.
I suspect Microsoft will watch developments with great care. If they can figure a "better" plan, will they implement it in Windows? If so, then whatever browser is in use, results will be same. And MS will be in a position to control advertising. There is inconceivable profit potential in this.
I have no doubt but what this issue will be brought to court. I've a picture of a Ford site reacting to "truck" highlighted on their site with a link to a Chevy site.
This part of tale may prove interesting. I'm fascinated by following notion I don't believe has come up before.
If you buy a book, you may deface it in any way you please. It will be argued that since downloaded page is on visitor's computer, they own it, that user (or software selected) can therefore do as they please with it.
To me, way in which a page is delivered to a visitor is immaterial. It's my creation. Excepting for limitations in my coding, I expect my visitor to see it as created.
A Boon To Advertising?
Maybe. It is something entirely different to webmasters who have spent agonizing hours building site content.
How will this end?
I can't even guess. But if it does not, Web as we know it now will be history.
Bob McElwain Want to build a winning site? Improve one you already have? Fix one that's busted? Get ANSWERS. Subscribe to "STAT News" now! mailto:firstname.lastname@example.org Web marketing and consulting since 1993 Site: Phone: 209-742-6349