SIX Trade Show Marketing Mistakes and How to Avoid Them

Written by Mitch Tarr


Continued from page 1
Trade Show Marketing Mistake Number Four: Not trainingrepparttar booth staff. Next time you attend a show, look for any ofrepparttar 119884 following behaviors. •Cell phone usage •Exhibitor staff talking to each other •Talking about clients •Food and Beverages inrepparttar 119885 booth •Gum chewing •Corporate secrets-inrepparttar 119886 open! You getrepparttar 119887 idea! Perhaps any one of these is not an indictable offence, but have you seen more than one? Or even, was itrepparttar 119888 one thing that caused a potential prospect to pass you by. An opportunity that would never come again. Often in shows people who are not professional sales reps attend and pull booth duty. Product managers, PR people, CFO’s and others. Just being in a show doesn’t mean they know selling skills and/or show etiquette. Trade Show Marketing Tip. Hold training classes beforerepparttar 119889 show, write out a show guide, and have a pre-show meeting onrepparttar 119890 show floor to remind everyone that behavior that would not be tolerated inrepparttar 119891 boardroom of your best client would not be tolerated onrepparttar 119892 floor either. Trade Show Marketing Mistake Number Five: Not trying to qualify a prospect. IF you are attending trade shows to generate new leads, you will want to as closely as possible follow your selling process. The fact you are at a show and everyone is giving away yo-yos doesn’t shouldn’t keep you from doing what you do in real sales situations—qualify your prospect. I had a client who sold to small business owners. Which ofrepparttar 119893 following opening statements would haverepparttar 119894 best effect for him? A: Hi, would you like to see my product? B: Would you like a yo-yo? C: Do you own a small business? If you picked C (I surely hope you did) you are on your way to leveraging your trade show investment. It is critical to know if you are talking torepparttar 119895 people who your marketing efforts are targeting. Just because someone is at a show doesn’t mean they are your target audience. They could be media (yay), competition (groan), or tire kickers (yikes). Trade Show Marketing Tip. Your success will be greater if you plan to qualify inrepparttar 119896 booth. Qualified prospects are like gold-you need to dig a little bit. Remember to train you staff (all of them) to askrepparttar 119897 sales question. “Are you my market?” Trade Show Marketing Mistake Number Six: A weak follow up plan. You have in your hand, a list of people who stopped by your booth (lets say they aren’t qualified) or you have a stack of business cards (lets say they are qualified decision makers). What you do next will make a difference to your result. You must have a measurable, crisp, FAST follow up plan in place. This is one way you will most certainly separate you from your competition. Here is an area where most people fall down. The scariest story I heard of was actually a friend of mine who worked a booth in a trade show and allowed someone else to takerepparttar 119898 business cards home. Can you guess? They lostrepparttar 119899 cards! There was no back up. They were GONE! Now that leads to poor follow up. The onus was onrepparttar 119900 prospects to remember they talked with you and want to continue to talk with you. Trade Show Marketing Tip. So plan and measure your follow up. That alone costs you no money and delivers a better result. As you can see many of these mistakes are common sense. But common sense only if you have seen them work or not work in your favor. Trade Show marketing is a skill. And as such can be developed to produce better results.

More at www.marketing-for-small-business.com

Trade Show exhibiting expert and author.


Develop An Online Marketing Strategy To Maximise All Of Your Marketing Activities

Written by Wendy Hearn


Continued from page 1

So, how do you develop an online marketing strategy?

First you need to do an appraisal and gather information about your company, competitors, customers and other industry players. You need a clear picture of what you're up against. This includes identifying your target market/clients and carrying out a SWOT analysis.

S - Strengths What arerepparttar strengths of your business?

W - Weaknesses What arerepparttar 119883 weaknesses in your business?

O - Opportunities What opportunities are available to your business?

T - Threats What threats is your business facing?

Next, define specifically what arerepparttar 119884 challenges and problems that you need to overcome. From this answer repparttar 119885 question, "What will it take to overcome your main marketing challenges and problems?"

Once you've developed your objectives, then chooserepparttar 119886 strategies to support these objectives. Your strategies could include:

Improve communication

Educating potential clients

Sharing information

Increase awareness of your products/services or company.

Then selectrepparttar 119887 most effective marketing tactics to bring your strategies to life. These tactics then need to be turned into an action plan.



Wendy Hearn Internet Marketing Coach

She works with people who want to dramatically improve the results of their website and internet business. You'll get individual personal attention that's with you every step of the way

http://www.Business-Personal-Coaching.com/Internet-Marketing-Coaching.html




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