Written by Meredith Pond

Continued from page 1

Next, you know how much people hate paperwork. If your business requires people to provide extensive documentation or fill out lots of forms just to place an order, try drastically reducing or eliminating that paperwork altogether. If you can't do that, at least let customers fill out forms online or allow them to give yourepparttar information overrepparttar 127363 phone.

Now, everyone knows that buying products and services costs money. But if you can charge people less for your products, reduce your fees, or offer a few freebies, you're definitely making it easier on people to buy. After all, what's easier than saving money?

The bottom line? When givenrepparttar 127364 choice, people will almost always takerepparttar 127365 easier route. If you can be that route, you'll become busier than you ever dreamed you'd be.

Meredith Pond and her team of top writers help you increase profits without working harder. See Meredith's editing services, advertising packages, and free business ideas at Reach her at or 801-328-9006.

Product Sales Beat Ads Sales for Web Revenues

Written by Rob Spiegel

Continued from page 1

In May of this year, visits to ecommerce sites were up 35 percent over May of last year, according to Goldman Sachs. Jupiter Media Metrix reported that Amazon's traffic was up 34 percent this May over last May, reaching 20 million visitors. visits were up 126 percent this May over last May.

So I received an email this week from Manuel Morales, owner of, a site that allows NFL fans to vote for their favorite team. He receives 1,000 visitors each day, which gives his site total page views of 4000 per day. And he's asking how to profit from this traffic. The simple answer is "Don't bother trying to sell adverting."

With his type of targeted audience, Manuel probably stands a better chance of selling official team products to create profits. He can likely obtainrepparttar products through affiliation or direct inventory purchases. He can tie an individual team product page to votes for a particular team sorepparttar 127362 fan sees onlyrepparttar 127363 page forrepparttar 127364 team selected. He can outsourcerepparttar 127365 product shipping to repparttar 127366 manufacturer or distributor.

The strategy of selling products to visitors is not foolproof, but givenrepparttar 127367 advertising statistics versusrepparttar 127368 retail sales statistics, product sales are certainlyrepparttar 127369 strategy most likely to succeed. And givenrepparttar 127370 ability to use affiliation with product distributors as an alternative to actually buying inventory and fillingrepparttar 127371 garage with stock,repparttar 127372 product route may come with little risk.

Rob Spiegel is the author of Net Strategy (Dearborn) and The Shoestring Entrepreneur's Guide to the Best Home-Based Businesses (St. Martin's Press). You can reach Rob at

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