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Your article title should reach out and grab
reader's attention and compell them to want to read it immediately. The best thing to do when trying to come up with an article title is to write biggest benefit that your reader will receive while they are reading it. The biggest benefit may not be exact article title, but it is a good place to start.
When I choose a title for an article I write down several before I intially select a one. So don't choose just one title, write down several different ones, get feel of word variations, and tweak weak areas.
Content
Most of articles out there are nothing more than an abstracted sales pitch or material that does not contain any valuable information, therefore is useless to reader. The best way to get your article read, is to educate reader. Any good article will be educational to their readers and have some sort of value. If you can't sell your article, than don't publish it.
If you publish a poorly written article, then people will not read it. This will have an impact on your credibility and on any future articles you publish, so do it right first time by educating them.
Promote
If you want to make some cash with your article, then at end of it, will be time to promote your product, service, or affiliate program. Make sure that product, service, or affiliate program is relevant to article, you'd be suprised at how many people get this wrong.
Not sure, let me give you an example, I previously wrote an article that was entitled "The Wrong Email Format Can Destroy Your Offer". In this particular article I discussed advantages and disadvantages of text and html email formats. At end of article I presented an autoresponder that is capable of performing both formats.
If you promote a product, service, or affiliate program that corresponds with article, your chances of getting a click through is very high. If you don't have a product or service that corresponds with article, then I recommend finding an affiliate program that does.
