6. USE KEYWORDS IN YOUR HYPERLINKS
Some engines will actually look at words in your Hyperlinks for added relevancy. If you have several pages on your website, consider renaming them with your Keywords. One local top ranking Realtor uses this technique to gain a top ranking on Google.
Each of Hyperlinks on home page are packed with Keywords and Keyword phrases. Here are several examples for John Q. Smith of ABC Realty:
TESTIMONIALS: For John Q. Smith of ABC Realty from satisfied home buyers and home sellers in Ventura County, Thousand Oaks and Westlake Village.
WELCOME: From John Q. Smith of ABC Realty in Ventura County, Thousand Oaks and Westlake Village.
Featured homes in Ventura County, Thousand Oaks and Westlake Village. Take a look at Thousand Oaks, Westlake Village and Moorpark, California homes for sale.
ABOUT: John Q. Smith from ABC Realty serving Thousand Oaks, Westlake Village and Ventura County. Get to know all about your real estate and relocation professional in Ventura County California.
These are just a few examples of clever ways that you can add Keywords to your Hyperlinks to gain extra Keyword relevancy for your website. Consider adding some links about your local city with hyperlinks that use your Keywords, such as;
Learn all about Ventura County, Thousand Oaks and Westlake Village.
Information and hot links about Ventura County.
My favorite places to visit in Ventura County.
School information for Ventura County, Thousand Oaks, Westlake Village.
Suggestions_ feature local businesses, landmarks, points of interest.
Be creative. Make your links stand out so people will want to click them. The more time they spend on your site, better chance at gaining a new client.
7. USE H1 TAGS TO BOOST RELEVANCY.
Some search engines will give words found in your "H1" tag a boost in relevancy. The H1 tag is used to specify page or topic headings. In most browsers H1 is an oversized font that looks out of place on a page.
Here is a smart way that you can gain keyword relevancy both ways by using Cascading Style Sheets (CSS). With CSS, you can specify that browser display H1 tag or other tags on your page anyway you please. By using CSS you can get both a boost in relevancy and get better control of your webpage's appearance with this easy step.
In area of page, put following STYLE lines:
This will force all H1 tags on page to use a 12 pt Arial or Helvetica font in black text. This will also allow you to adjust point size or font to whatever size may look best on your webpage.
Using this CSS tag, you can now use H1 tag on all your pages to gain extra relevancy Keyword relevancy without sacrificing look of your pages. Many experts agree that a majority of engines give more weight to Keywords that appear within H1 heading tags. Try it, you'll be amazed at results.
A QUICK CLOSING COMMENT.
This past summer I spent some time with my family at Palm Desert Marriot Resort. While playing in pool with my kids, I noticed that several people kept asking me what I do for a living. After some conversation, I realized that Hotel was host to Mike Ferry Real Estate Trainer. The number one question I was asked that day was, "How can I get my site to show up on search engines for my local area?" By following above advice you can help your website's ranking on many search engines.
All of this information will make a difference in way your website is indexed on search engines that are Keyword driven. I would love to get you started with making these changes. If you need any help, you can e-mail me at firstname.lastname@example.org
A couple of hours with me may mean a couple of new patients to you. You will need a slightly different strategy on some of other Search Directories.
David Dimas is an off-site Internet manager in Ventura County, California. He is a widely read author of Internet Tutorials. His website contains 30 tutorials on Search Engines, Internet Advertising, E-zines, Press Releases, and other "How To," tutorials on Internet marketing. He is also an approved instructor at USCB Extension in Santa Barbara, California for Internet Advertising 101 and Search Engine 101.