Continued from page 1
This second example is trickier to find because it appears that Google has already penalized it. Go to Google.com and type in a search for "shopping new zealand must involve a visit". Check out
second page in results (another doorway) and have a close look at little arrows in near invisible font at bottom of page next to "more". Each one of those arrows leads to another doorway page stuffed with more keywords. I've even seen examples of companies hiding thousands of keywords in CSS tags or tables that are coded to an extreme left or right position so they don't actually appear on visible page.
What is point of these tactics? Even if they go unreported, Google will eventually locate spam and degrade or ban pages. It makes no sense to me why SEO firms would take such risks with their client's sites when it is so much easier to get good results using methods recommended by search engines.
But as bad as spammy SEO firms are, there are worse offenders. These are spammy SEO firms who like to propagate myth and legend by publishing articles that are misleading, deceptive and often downright false. No wonder webmasters are confused when it comes to search engines and no wonder there are more cowboy SEO spammers springing up every day. With amount of incorrect information floating around out there, it is extremely difficult for newcomers to sort out fact from fiction.
The sad thing is that many of these spam propagators justify their rubbish with endorsements from big name marketers or influential web marketing firms who allow them to speak at conferences and seminars and spread their misinformation. Some of these spam propagators have even set up their own training schools to educate people in deceptive SEO tactics.
It really rankles me when I see faulty advice such as following being circulated to unsuspecting webmasters:
"...you could place content inside of <![CDATA[ tag, even though<IMG height=12 src="/the2.jpg" alt="repparttar 120763"> site isn't in frames...it's also not something that's likely to get you in trouble with Google as long as<IMG height=12 src="/the2.jpg" alt="repparttar 120764"> content is relevant to your page." <p>Creating content designed to be hidden from viewers and shown only to search engines by misleading use of a tag meant for a frames-based page? I am almost certain Google would have a problem with that. What type of example are these people trying to set? To think they are actually teaching these tactics to future webmasters is beyond comprehension.<p>So what can you do to fight back<IMG height=12 src="/the2.jpg" alt="repparttar 120765"> spam propagators? For starters:<p>1) Study<IMG height=12 src="/the2.jpg" alt="repparttar 120766"> search engine guidelines such as those outlined at:<p> http://www.google.com/webmasters/guidelines.html<p> http://insite.lycos.com/searchservices utorial.asp<p> http://ask.ineedhits.com/programterms.asp?n=u#spam <p>2) Circulate articles like this one to other webmasters<p>3) Spend time in knowledgeable webmaster forums such as http://www.ihelpyouservices.com/forums/ <p>4) Make sure you report any cases of search engine spamming to Google (http://www.google.com/contact/spamreport.html) and<IMG height=12 src="/the2.jpg" alt="repparttar 120767"> other search engines as soon as you spot them.<p>When we cut spammers off at<IMG height=12 src="/the2.jpg" alt="repparttar 120768"> source, we can stop<IMG height=12 src="/the2.jpg" alt="repparttar 120769"> spread of misinformation and all benefit from<IMG height=12 src="/the2.jpg" alt="repparttar 120770"> results.<p>Copyright © 2003 by Kalena Jordan. All rights reserved under U.S. and international law. <p> <br><img src="images/ata.gif"><br>
<p>Article by Kalena Jordan, CEO of Web Rank. Kalena was one of the first search engine optimization experts in Australasia and is well known and respected in her field. For more of her articles on search engine ranking and online marketing, please visit High Search Engine Ranking.<p><br><br><br></font></td><!-- google_ad_section_end --><!-- google_ad_section_start(weight=ignore) --><td align="top" width="10%"></td><td align="top" width="45%"><h2>Create New Products: Use Leveraging</h2><font size="2">Written by Catherine Franz</font><br><br><script type="text/javascript"><!--
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<font size="2"><br>Continued from page 1<br><p>*************************<p>Here is<IMG height=12 src="/the2.jpg" alt="repparttar "> marketing aha: They saw a need for children’s books in<IMG height=12 src="/the2.jpg" alt="repparttar 120748"> 8th grade and lower market. They connected with a publisher, sold<IMG height=12 src="/the2.jpg" alt="repparttar 120749"> idea to them, and then created this advertisement and place it in many ezines (some assumptions here). Then they leveraged to bring them<IMG height=12 src="/the2.jpg" alt="repparttar 120750"> results they desired with<IMG height=12 src="/the2.jpg" alt="repparttar 120751"> least amount of effort on their part.<p>Let me move this strategy in a way on how you can apply it to your success:<p>1. Find a hungry niche/market (they found one –<IMG height=12 src="/the2.jpg" alt="repparttar 120752"> 8th grade and lower markets lacked poetry).<p>2. Made sure there was an excellent chance for a sale or guaranteed revenue (I'm sure they wouldn't have done it had it not).<p>3. Leverage other people resources to fill<IMG height=12 src="/the2.jpg" alt="repparttar 120753"> product (they are taking other people’s material, accumulating it, finding<IMG height=12 src="/the2.jpg" alt="repparttar 120754"> best, and putting it into a product).<p>4. Don't pay out anything until you have<IMG height=12 src="/the2.jpg" alt="repparttar 120755"> advance, or you can make enough money on presales to cover<IMG height=12 src="/the2.jpg" alt="repparttar 120756"> expenses (their prize awards aren't going to be paid out until they get an advance from<IMG height=12 src="/the2.jpg" alt="repparttar 120757"> publisher for<IMG height=12 src="/the2.jpg" alt="repparttar 120758"> book or they presell it through their own marketing program). [Special note: their break even point is so low all they would need to do is sell 100 books -- fairly easy since they already own hundreds of retails stores already.]<p>5. Sell<IMG height=12 src="/the2.jpg" alt="repparttar 120759"> product and pocket<IMG height=12 src="/the2.jpg" alt="repparttar 120760"> profit. (Except, they are probably going to make some money, their biggest advantage is in their new market attraction to their stores.)<p>Think about all<IMG height=12 src="/the2.jpg" alt="repparttar 120761"> times this has been done in<IMG height=12 src="/the2.jpg" alt="repparttar 120762"> past. One of<IMG height=12 src="/the2.jpg" alt="repparttar 120763"> best-case scenarios is<IMG height=12 src="/the2.jpg" alt="repparttar 120764"> Chicken Soup of<IMG height=12 src="/the2.jpg" alt="repparttar 120765"> Soul books. They didn't write any of them, they leveraged all<IMG height=12 src="/the2.jpg" alt="repparttar 120766"> content by finding<IMG height=12 src="/the2.jpg" alt="repparttar 120767"> writers that wanted to get their name in print anyway possible (most professionals looking to built visibility for their practice). And they were happy to have that opportunity. Therefore, Chicken Soup created a win/win. Dollars for their pocket and "published author" recognition for<IMG height=12 src="/the2.jpg" alt="repparttar 120768"> writers.<p>After a few issues it took on a whole new momentum, even Chicken Soup didn't even see coming, people volunteered their ideas for more topics/books and even leveraged to produce more books for their series and they rode it all<IMG height=12 src="/the2.jpg" alt="repparttar 120769"> way to<IMG height=12 src="/the2.jpg" alt="repparttar 120770"> bank -- becoming an overnight millionaire -- oh, I think it’s billionaire now.<p>In summary, here is some of<IMG height=12 src="/the2.jpg" alt="repparttar 120771"> wisdom from this light bulb moment:<p>* Relationships are important in building a practice. Taking<IMG height=12 src="/the2.jpg" alt="repparttar 120772"> time to not only see things from our own perspective, it is important to see them from<IMG height=12 src="/the2.jpg" alt="repparttar 120773"> possibilities for our clients/customers. It only takes a moment and<IMG height=12 src="/the2.jpg" alt="repparttar 120774"> experience can be so fabulous.<p>* How much easier it is to develop a product with leveraging. How can you apply this to something in your business?<p>* Synergy builds with action after a light bulb flash. So, why not stop and take action when it occurs. The journey is sooooo worth it.<p>* Where is<IMG height=12 src="/the2.jpg" alt="repparttar 120775"> hungry market for your product/services? Identify them and make your marketing so much easier. They can be just an age group away.<p>* What is sitting on your desk right now that could help one of your clients? Share it, it will come back. This is how<IMG height=12 src="/the2.jpg" alt="repparttar 120776"> universe works.<p>Take a moment right now and write down three action steps on what you are taking away from this. Did you have different flashes? Share them with me so I can spread<IMG height=12 src="/the2.jpg" alt="repparttar 120777"> energy. Or share them with whom you need to. Send them an e-mail, it only takes a moment. Go ahead, do it. The ripple will be felt for a long time. Leveraging is a mindset, let it start here and now. <br><img src="images/ata.gif"><br>
<p>Resource Box:<p>Catherine Franz is a marketing industry veteran and strategist, a Certified Business Coach, Certified Teleclass Leader and Trainer, speaker, and author. Ezines, tips and articles are available: http://www.abundancecenter.com<br><br><br></font></td><!-- google_ad_section_end --></tr><tr><td> <a class="mlink" href="SEOs_Who_Party_Like_It's_1999-20749.htm"><</a>Back to Page 1</td></tr></table><script type="text/javascript"><!--
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