SEO for beginners

Written by John Benjamin


Continued from page 1

Most of you might have noticed that when you type in a keyword or phrase in any ofrepparttar search engines, you would seerepparttar 124577 URL and a short description. This description is taken fromrepparttar 124578 Meta Tag's tag.

Instead of targeting a highly competitive keyword, try to broaden your reach by targetting smaller keywords and phrases as well. This way, although you might not rank good on one keyword, chances of your site showing up forrepparttar 124579 other keywords related to florists are pretty good.

3. Robots: Robots, or Bots as they are usually called are scripts which are programmed to "crawl" websites and collect information fromrepparttar 124580 site's meta description tags. These bots then storerepparttar 124581 information on their servers and index according torepparttar 124582 keywords. Consider this example: If you had a site dealing with flower delivery, and your keywords were related to just "roses" and "lillies" then chances of your site showing up for roses or lillies are much higher than showing up for keywords "florists" Keep in mind that you have different kinds of people usingrepparttar 124583 search engines. Some may type inrepparttar 124584 word roses to research on that flower, showing up your site for this keyword under this scenario might not be what you intended it to be. The catch phrase here is to target your keywords appropriately.

The bots are smart but not intelligent. You would not want your contactus.html page to show up onrepparttar 124585 search engine. Or any other private page which only you have access to. Or you would not want a page which is under development to show up. By setting uprepparttar 124586 robots.txt file you can specify what directories within your root directory to be indexed. This way you can hide your other pages from showing up onrepparttar 124587 search engine.

4. Link popularity: I came across this very cool definition of Page Rank, or Link Polularity. Conside a community of people. Let's say you have a person A who knows B. B introduces A to C and it goes on upto Z. During this process what happens is thatrepparttar 124588 popularity of A increases giving A a higher link polularity or a page rank.

Similarly, you need to link your site to other sites. What happens is that a search engine will promote your site withinrepparttar 124589 listing if you have a higher page rank, or in other words, higher popularity. While you might be thinking that you can get this done by linking your site to every other site you come across, keep in mindrepparttar 124590 fact that some search engines actually give you a rank only from relevant sites. So if you are a florist, then dont entertainrepparttar 124591 idea of linking to sites dealing with medical or healthcare. It would be sensible if you went a step further and linked to sites dealing with stationery, gifts, chocolates, etc.

SEO is a field that is gaining recognition. Companies have been built solely relying on SEO by offering its services. Instead of spending money and let someone else dorepparttar 124592 work at which you have absolutely no clue, it is always good to start it on your own and then ifrepparttar 124593 need arises call in for a professional. This way you will exactly knowrepparttar 124594 strategy and you would be in control rather than being taken for a walk.

John Benjamin is the CEO of ProMinds Inc an Internet marketing agency having more than 2 years of experience.

ProMinds Inc http://www.promindsinc.com/

Visit http://www.promindsinc.com/bb/ a forum for newbies


Top Ten Basics on Internet Article Writing to Promote your Book

Written by Judy Cullins


Continued from page 1

Author’s Tip: Readers want concise, digestible information, especially onrepparttar internet.

5. Illustrate a need or benefits. Whatever your article’s topic, show your readers why they need your information. If you have written a book on listening for couples, in your short article, discuss how much is at stake for not listening, such as divorce.

6. Give a brief background ofrepparttar 124576 problem or situation you will solve. One book-coaching client wrote a book, The Cure for Multiple Sclerosis. In it she shares that over 2 million people worldwide with Multiple Sclerosis are diagnosed incurable, that doctors are pressured to use pharmaceuticals, and thatrepparttar 124577 health industry is not about getting people well, but about making money. One of her article’s openings included this background.

7. Sharerepparttar 124578 problems that result. In The Cure for Multiple Sclerosis,repparttar 124579 problem is that most people rely on western medicine, which does not haverepparttar 124580 answers. Big money is not spent on alternative or complementary ways to prevent and cure chronic diseases, so people with problems get drugs that depleterepparttar 124581 immune system.

8. Giverepparttar 124582 solutions. Your book offers solutions to problems, just as your article must. Show your readers how to get excellent health, how they can write a book, make more money, or have better relationships. You may write a tips article with numbered short tips.

9. Show them where to getrepparttar 124583 solution and how. The article, "How to Listen at Work to Raise Career Success," needs to suggest where to go or what to do next to learnrepparttar 124584 skills. You may name a quality book to read (maybe your book!), mention a seminar or training, or recommend a coach. You may even mention a Web site address or 800- number.

10. Place your article on as many high traffic Internet sites and opt-in ezines as you can. People are looking for free information. That'srepparttar 124585 major reason they visit Web sites and subscribe to online ezines.

So, now that you know major points on how to write a short article, put it to work for you to promote your book.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 170 free articles. Email her at mailto:Judy@bookcoaching.com.


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