SEO for CEOs – Search Engine Optimization Unmasked for CEOs

Written by Glenn Murray

Continued from page 1

meta name="KEYWORDS" CONTENT="keyword 1,keyword 2,keyword 3"

meta name="DESCRIPTION" CONTENT="Meaningful description of page usingrepparttar main keywords"

img src="filename.gif" alt="Meaningful description of picture usingrepparttar 127918 main keywords"

The title of<IMG height=12 src="/the2.jpg" alt="repparttar 127919"> page using<IMG height=12 src="/the2.jpg" alt="repparttar 127920"> main keywords

Take a look atrepparttar 127921 wayrepparttar 127922 creators ofrepparttar 127923 site have used keywords in these areas, and follow their lead. You already know they’re ranked highly, so chances are they’ve done a good job. Alternatively, take a look at my site, to see how I’ve done mine.

Links to your site

Now that you know how to tellrepparttar 127924 search engines what you do, let’s talk about how to convince them you’re important.

Links to your site (or “inbound links”) arerepparttar 127925 most important factor in ranking. The more links you have to your site from other sites,repparttar 127926 better your ranking (related sites generate better rankings).

TIP: Think ofrepparttar 127927 Internet as a big election. Allrepparttar 127928 websites inrepparttar 127929 world are candidates, and allrepparttar 127930 links to those websites are votes. The more votes (links) a candidate (website) has,repparttar 127931 more important it is, andrepparttar 127932 higher its ranking.

There are many possible ways to generate links. Some are dubious (like auto-generation software). Others are legitimate, but offer limited results (like asking customers and suppliers to list you on their sites, and adding your site to various business directories). You can experiment with these methods, but I’ve always foundrepparttar 127933 best way to generate inbound links is to write helpful articles and let publishers of newsletters and e-zines use them for free – onrepparttar 127934 proviso that they link back to your site.

People who publish e-Zines and newsletters are always hungry for quality content. And there are websites out there dedicated to giving them just that. If you submit a well written, relevant, helpful article to one of those sites, you can have thousands of newsletter publishers ready to snap it up. Then you just sit back and watchrepparttar 127935 links multiply!

TIP: This method is beneficial in other ways too. Readers of your article will see that you know what you’re talking about, and because you’re published, they’ll see you as an authority.

It’s impossible to say how much time you’ll need to spend generating links. You just have to keep at it until you have achieved a high ranking. Even then, you’ll still need to dedicate some ongoing time torepparttar 127936 task, otherwise your ranking will drop.


So to cut a long story short, it comes down to this. If you have a lot ofrepparttar 127937 right keyword phrases, used in real sentences, distributed realistically throughout your site, and a lot of links from other relevant sites, you stand a good chance of being ranked highly.

That’s what you’re paying your providers for. And that’s what SEO is all about.

* Glenn Murray is an advertising copywriter. He heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at Visit for further details or more FREE articles.

Increase SEO Sales by Teaching Clients about SEO Truths

Written by John Alexander

Continued from page 1

B. Talk to them aboutrepparttar components of success:

Let them know that when you work with their web content, you need some freedom to work with them and provide input. Explain thatrepparttar 127917 best success formula is often a cross between re-writing their content especially for high search engine placement COMBINED with copywriting that is written forrepparttar 127918 human brain.

It's a combination of having a highly visible web site that also employs techniques that compel their visitors to respond. Explain why this second aspect is so important by saying something like, "Your business does not really begin, until we get your visitor to take action and respond to what they see.

Talk to them about your ability to research their keyword phrases from real time results. Explain to them that you must determine which search phrases will genuinely pullrepparttar 127919 most targeted traffic into their pages. Tell them you will be asking them for a list of suggested keywords to start. Explain that ultimately you will be analyzing those words and through research, you'll actually findrepparttar 127920 highest performing phrases withrepparttar 127921 lowest competition.

You can let them know thatrepparttar 127922 reason your pages score well with major search engines is because you build honest, content-rich pages withoutrepparttar 127923 use of any types of tricks, gimmicks or spam.

The strategies you employ are based on using phrases that are first researched and then proven to be currently in usage by consumers within their specific market.

C. Stop trying so hard to sell SEO and learn to dialogue.

Learn to "dialogue" with your prospects in a two-way communication. This is most often successful if you arerepparttar 127924 one askingrepparttar 127925 questions. Remember that whoever is askingrepparttar 127926 questions, is reallyrepparttar 127927 one who is controlling and directingrepparttar 127928 conversation.

Ask questions about from whererepparttar 127929 prospect would like to take business. Try asking questions like, "Would you be willing to take business from a specific location?" Ask lots of specific questions. If they are only interested in a regional presence, then begin painting a picture in their mind of where they could be getting new business from.

Remember to ask questions about your prospect's distribution of product and services. Demonstrate that you are not just interested in building, positioning and monitoringrepparttar 127930 are also interested in all aspects ofrepparttar 127931 business such as how they intend to handle distribution. Such conversations not only lead to enhancing client rapport, but will end up triggering new optimization strategies in your mind.

D. Makerepparttar 127932 most of your newest successes.

Your prospects become your customers and in a short time, they begin telling stories about their success onrepparttar 127933 web. Don't forget to makerepparttar 127934 most of these opportunities, after all you've maderepparttar 127935 effort and promoted your client well, you deserverepparttar 127936 credit.

You have demonstrated that your SEO strategies not only work, but in many cases, your efforts will have delivered a dramatic increase in business. Always ask your client's permission first, but they're usually more than happy to distribute your brochure or business cards. This is usuallyrepparttar 127937 start to a wonderful trend in ongoing referral business. Always remember to thank your clients for every new referral they send your way.

Ask your clients if they would mind takingrepparttar 127938 occasional reference call. All you really need are just a few of your client's names and numbers. A list of these satisfied names and numbers can be offered to new prospects. You can be sure this is just one more thing that not a lot of your competitors will be doing.

Search Engine Optimization is one ofrepparttar 127939 biggest missing links in this whole web development industry. It's safe to say that building a web site without a plan for search engine optimization, isrepparttar 127940 single most expensive lesson that any dot com business has ever had to learn inrepparttar 127941 last few years. It's only good wisdom that you teach both your prospects and your clients these things up front and early. The results will be a long lasting client relationship where your client wins, your client's customer wins and YOU win too!

E. Enjoyrepparttar 127942 tremendous lift of knowing that you really are making a difference for your clients.

For thousands of business owners,repparttar 127943 investment in solid SEO strategies, arerepparttar 127944 single missing link to their success. Take action today by employing SEO strategies for your clients and give themrepparttar 127945 outstanding results they deserve. Remember that success breeds success and when you do an extraordinary job for your client, it was YOUR SEO skills that maderepparttar 127946 difference. There is tremendous satisfaction in that too!

Best regards, John Alexander

John Alexander is the Co-Director of Training of Search Engine Workshops( Robin Nobles. John also teaches online search engine marketing courses through, and he’s a member of Wordtracker’s ( official question support team. John is author of the e-book Wordtracker Magic (

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