The keywords that were input into Document Metadata menu appear as a sort of list like this: treeswoodchips

Of course, this doesn’t mean anything really – it is how search engines read this that counts.

How does it really work?

I’ve run some preliminary tests (and by this I mean very preliminary) and more testing will need to be completed to verify these results, but here is what I have come up with so far. When a PDF file was first opened in Acrobat 6 Document Properties or Document Metadata title and author fields were already filled in with file name and author’s initials (information received from MS Word)

Without filling in any extra data into Document Properties or Document Metadata menu, Google used Title field information for title in results and description in results was acquired from body copy. Yahoo!, in older PDF’s use largest text on page as title text. In regards to more recently indexed PDF documents, however, Yahoo! is using Title field information as title text in search results. At this writing, description text in search engine results comes from body text of PDF and not Document Properties or Document Metadata text.

Thinking I might just get lucky (and hoping for quick results), I ran a few optimized and non-optimized PDF’s through some of more popular search engine spider simulators on web, but these spiders did not handle binary code very well. None of them returned title or meta tag information and most popular keywords were snippets of binary code.

So, at this point, does it really pay to optimize a PDF?

The simple answer is, yes. The title tag and body copy can still be optimized and major search engines will index it accordingly. As far as Keywords and Description meta tags, well Google ignores this in PDF’s just as it does in HTML documents and Yahoo!, which does use description tag, is only half way to where it needs to be.

But Google and Yahoo! aren’t only two search engines / directories around and with algorithms changing all time, perhaps someday soon either SE’s will be able to fully read a PDF file or Adobe will offer a patch that will make PDF’s more SE-friendly. It’s only a matter of time, my friend. Will you be ready?

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Most of these search engines are called FFA, free for all, websites and used almost exclusively to sell space.

SEO Myth #4 -- "Email To XXX,XXX People..."

I'm sure you have received junk email in your inbox, commonly known as SPAM, or "Unsolicited Commercial Email", or UCE, is what this myth's all about.

A company promises to promote your website in an email that will be sent to "10 MILLION people", or some ridiculous number like that.

However there's only one problem - People hate getting your email and won't read it!

These services or individuals simply send, more like, blast your ad to a list of some XX,000,000 email addresses they have been "wrongfully collected". Collection of these mails are commonly called "harvested" from internet without owners permission.

So, don't waste your time, and I strongly urge you not use these companies or services, as your reputation could be severly damaged.

On other hand, done properly, email marketing can be very rewarding. How?

Reputable email marketers use true "opt-in" email lists which can result in a very positive sales boost. An opt-in list are when people legitimately sign-up onto your list or Reputable companies list, which your email will be sent out too.

So, email marketing DOES work, if done correctly!!

SEO Myth #5 -- "XX,000,000 Guaranteed Hits For Only $39.95,..."

With this one, a company registers or inserts your ad onto their network of sites and your ad then is displayed on a pop-up or pop- under ad inside their network.

So, for example, your ad may be about how to write an ebook that's popping up on a site about...oh I don't know,... on a sex site! That's relationship,... there isn't one!!

But here is another problem.

Your website legitimately appears in a window that pops up underneath main browser window, now if someone has a pop-up blocker, your ad will be blocked or ignored and therefore never seen!

Just for your interest sake, approx. 2/3 of all pop-ups are now blocked, and this number is growing more and more as more people get and are aware of anti-popup software.

Search Engine Optimization or SEO, is an acquired skill there is no doubt about it. There are several reputable and honest courses and places online to which you can take courses to develop and learn skills needed to place your sites high in engines. And just like with other products and services online there are people that set out to down right deceive and scam other people on purpose, for an easy buck.

I of course cannot watch over you, my subscribers, although it is my aim, which I try my best at, to educate and assist my subscribers in anyway I can to help them online, to make them aware of these "people", (to put it nicely).

So,.. about all I can say now is, research any company you intend to deal with online,... and if it sounds to good to be true, it usually and probably is and, therefore run as fast as possible in other direction. :)