SEO Your PDF’s

Written by Kevin Kantola

Continued from page 1

The keywords that were input intorepparttar Document Metadata menu appear as a sort of list like this: treeswoodchips

Of course, this doesn’t mean anything really – it is howrepparttar 127869 search engines read this that counts.

How does it really work?

I’ve run some preliminary tests (and by this I mean very preliminary) and more testing will need to be completed to verify these results, but here is what I have come up with so far. When a PDF file was first opened in Acrobat 6repparttar 127870 Document Properties or Document Metadata title and author fields were already filled in withrepparttar 127871 file name and author’s initials (information received from MS Word)

Without filling in any extra data intorepparttar 127872 Document Properties or Document Metadata menu, Google usedrepparttar 127873 Title field information forrepparttar 127874 title inrepparttar 127875 results andrepparttar 127876 description inrepparttar 127877 results was acquired fromrepparttar 127878 body copy. Yahoo!, in older PDF’s userepparttar 127879 largest text onrepparttar 127880 page asrepparttar 127881 title text. In regards to more recently indexed PDF documents, however, Yahoo! is usingrepparttar 127882 Title field information asrepparttar 127883 title text inrepparttar 127884 search results. At this writing,repparttar 127885 description text inrepparttar 127886 search engine results comes fromrepparttar 127887 body text ofrepparttar 127888 PDF and notrepparttar 127889 Document Properties or Document Metadata text.

Thinking I might just get lucky (and hoping for quick results), I ran a few optimized and non-optimized PDF’s through some ofrepparttar 127890 more popular search engine spider simulators onrepparttar 127891 web, but these spiders did not handlerepparttar 127892 binary code very well. None of them returned title or meta tag information andrepparttar 127893 most popular keywords were snippets of binary code.

So, at this point, does it really pay to optimize a PDF?

The simple answer is, yes. The title tag and body copy can still be optimized andrepparttar 127894 major search engines will index it accordingly. As far asrepparttar 127895 Keywords and Description meta tags, well Google ignores this in PDF’s just as it does in HTML documents and Yahoo!, which does userepparttar 127896 description tag, is only half way to where it needs to be.

But Google and Yahoo! aren’trepparttar 127897 only two search engines / directories around and with algorithms changing allrepparttar 127898 time, perhaps someday soon eitherrepparttar 127899 SE’s will be able to fully read a PDF file or Adobe will offer a patch that will make PDF’s more SE-friendly. It’s only a matter of time, my friend. Will you be ready?

Copyright © 2004 SEO Resource

Kevin Kantola head’s up SEO Resource, a California search engine optimization company devoted to achieving high rankings.

The 5 biggest SEO Myths Debunked

Written by Burke Ferguson

Continued from page 1

Most of these search engines are called FFA, free for all, websites and used almost exclusively to sell space.

SEO Myth #4 -- "Email To XXX,XXX People..."

I'm sure you have received junk email in your inbox, commonly known as SPAM, or "Unsolicited Commercial Email", or UCE, is what this myth's all about.

A company promises to promote your website in an email that will be sent to "10 MILLION people", or some ridiculous number like that.

However there's only one problem - People hate getting your email and won't read it!

These services or individuals simply send, more like, blast your ad to a list of some XX,000,000 email addresses they have been "wrongfully collected". Collection of these mails are commonly called "harvested" fromrepparttar internet withoutrepparttar 127868 owners permission.

So, don't waste your time, and I strongly urge you not use these companies or services, as your reputation could be severly damaged.

Onrepparttar 127869 other hand, done properly, email marketing can be very rewarding. How?

Reputable email marketers use true "opt-in" email lists which can result in a very positive sales boost. An opt-in list are when people legitimately sign-up onto your list orrepparttar 127870 Reputable companies list, which your email will be sent out too.

So, email marketing DOES work, if done correctly!!

SEO Myth #5 -- "XX,000,000 Guaranteed Hits For Only $39.95,..."

With this one, a company registers or inserts your ad onto their network of sites and your ad then is displayed on a pop-up or pop- under ad inside their network.

So, for example, your ad may be about how to write an ebook that's popping up on a site about...oh I don't know,... on a sex site! That'srepparttar 127871 relationship,... there isn't one!!

But here is another problem.

Your website legitimately appears in a window that pops up underneathrepparttar 127872 main browser window, now if someone has a pop-up blocker, your ad will be blocked or ignored and therefore never seen!

Just for your interest sake, approx. 2/3 of all pop-ups are now blocked, and this number is growing more and more as more people get and are aware of anti-popup software.

Search Engine Optimization or SEO, is an acquired skill there is no doubt about it. There are several reputable and honest courses and places online to which you can take courses to develop and learnrepparttar 127873 skills needed to place your sites high inrepparttar 127874 engines. And just like with other products and services online there are people that set out to down right deceive and scam other people on purpose, for an easy buck.

I of course cannot watch over you, my subscribers, although it is my aim, which I try my best at, to educate and assist my subscribers in anyway I can to help them online, to make them aware of these "people", (to put it nicely).

So,.. about all I can say now is, research any company you intend to deal with online,... and if it sounds to good to be true, it usually and probably is and, therefore run as fast as possible inrepparttar 127875 other direction. :)

Burke holds both a BSc. degree in Computer Science as well Certification in Search Engine Optimization and Marketing Strategies. He regularly publishes The ACE! ezine newsletter, in which he shares his experience, methods, and knowledge with others. Burke can be contacted by his main website or at The ACE! ezine newsletter.

    <Back to Page 1 © 2005
Terms of Use