SEO Tips for People Who Arenít Dummies!

Written by Philip Lim


Continued from page 1

At this point, you should have a list of keywords. If you have a very short one, or are having trouble thinking of some, you can gain access to professional software at minimal cost. Just start a Google adwords campaign, or a CPC campaign on Overture. Each of these sites have "keyword suggestion" tools that will give you several keywords based on your product or service, and will includerepparttar relative popularity of each one.

TIP THREE: PLACE KEYWORDS CAREFULLY

Once you have your keywords, youíll want to use them inrepparttar 127939 right places. The goal is to help search engines find your site for those phrases, so you will want to place them in spotsrepparttar 127940 engines look closely at. These includerepparttar 127941 page Title, insiderepparttar 127942 meta tags, insiderepparttar 127943 heading tag, inrepparttar 127944 domain name (more about this in a later lesson), andrepparttar 127945 keyword tags.

You will also want to sprinkle them liberally throughoutrepparttar 127946 content (text) of your site, with special consideration forrepparttar 127947 top of your page and its first paragraphs. This is especially important on your home (index page), which isrepparttar 127948 one that most search engines will cache when spidering through. And please, have some real content on your page, and not just a list of keywords, or your site could go down in its rankings. Search engines do rank according to content relevancy, andrepparttar 127949 site that says "Our dealership provides quality used Chevrolet cars, reconditioned to meet our customerís needs," (with at least 100 words of good, relevant content) will always rank higher thanrepparttar 127950 site that says, "cars, cars, cars, buy quality used Chevrolet cars, quality used cars are here". In addition, you wonít drive away customers offended by poor quality writing and obvious over-usage of marketing phrases.

But you do want to maintain a certain ratio of keyword density in your text; a keyword density of 5 to 7% is usually recommended. If you donít feel comfortable writing copy using keywords, a professional copywriter who specializes in online writing can help you.

THREE COMMON MISTAKES TO AVOID

Mistake #1: One common error that many people make is to forget to place ALT tags for their graphics. You may have a beautiful logo or graphic on your web site, but if you donít have an alt tag,repparttar 127951 search engines canít "read it". Be sure to place keywords there, and to label graphics with names that reflect keywords.

Mistake #2: Always have text on your site. When creating your site, search engines depend upon text to decide what your site is about. The more relevantrepparttar 127952 text,repparttar 127953 better. The spiders and bots canít "read" graphics as mentioned above. Donít just make repparttar 127954 text forrepparttar 127955 site one big graphic, as some firms do. The search engines will skip overrepparttar 127956 graphic, and assume you have no content at all.

Mistake #3: Finally, please donít spam (by trying to Ďhideí your keywords by using a fontrepparttar 127957 same color asrepparttar 127958 background, or repeating keyword phrases over and over inrepparttar 127959 title and meta tags). Search engines are now excellent at finding those who try to breakrepparttar 127960 rules (and their technology for doing so is getting more sophisticated allrepparttar 127961 time), and will drop spammers from their indexes like a hot potato. So play byrepparttar 127962 rules, and when in doubt, ask an ethical SEO firm for advice, or visit one of repparttar 127963 many excellent forums online (such as Jill Whalenís High Rankings Search Engine Forums).

Your site will rise more quickly, and enjoy higher rankings, if you follow these tips and their advice. And your traffic will increase, at no cost to you!

Philip Lim is the editor of NewbiesOnly.com which is dedicated to teaching newbies or beginner marketers to internet marketing the ropes. Enroll into our free 10 days intensive email course: "Strategies for Internet Marketing Success". http://www.NewbiesOnly.com


Get Better Search Engine Rankings with RSS

Written by Satyajeet Hattangadi


Continued from page 1

3. RSS Feeds Result in More Frequent Spidering

One thing I never anticipated would happen as a result of adding an RSS feed to my site was thatrepparttar Googlebot visited my site almost daily. Torepparttar 127938 Googlebot, my page that hadrepparttar 127939 RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgement, was a page that was worth visiting daily.

What this means to you, is that you will have your site being indexed more frequently byrepparttar 127940 Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors.

How does this benefit you as a marketer?

Well, for example, let's says a top Internet Marketer comes out with a new product that you review and write up a little article on, and that your competitors dorepparttar 127941 same.

Google generally tends to index pages atrepparttar 127942 start ofrepparttar 127943 month and if you miss that update, you will probably need to wait tillrepparttar 127944 next month to even see your entry in.

But, since your site has RSS feeds, it now gets indexed more frequently. Sorepparttar 127945 chances of getting your page indexed quickly are much higher.

This gives you an advantage overrepparttar 127946 competition, as your review will show up sooner inrepparttar 127947 search results than theirs.

Imagine what an entire month's advantage could do to your affiliate sales!

Why Javascript Feeds Are Not Effective

Some sites offer javascript code that generates content sourced from RSS feeds for your site.

These are of absolutely no value in terms of search engine rankings, asrepparttar 127948 googlebot cannot read javascript andrepparttar 127949 content is not interpreted as part of your page.

What you need is code that parsesrepparttar 127950 RSS feed and rendersrepparttar 127951 feed as html content that's part of your page.

This is achieved using server side scripting languages like PHP or ASP.

A good free ASP script is available from Kattanweb http://www.kattanweb.com/webdev/projects/index.asp?ID=7

An equally good PHP script is CARP http://www.geckotribe.com/rss/carp/

So in conclusion, besides optimizing on page and off page factors, adding RSS feeds to your pages should be an important part of your strategy to boost your search engine rankings.

Satyajeet Hattangadi is the CEO of Novasoft Inc, a software solutions provider, that specializes in affordable customized software solutions. http://www.novasoft-inc.com Get the Free Email Course "RSS Riches" and learn how to use RSS to get high search engine rankings and monetize your website at http://www.trafficturbocharger.com


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