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I have a couple of other common-sense thoughts on this topic as well.
Searchers will continue to type in search strings that bring up what they are looking for. While I have noticed keyphrases getting longer over time, I have not read any research that states searchers have begun typing “wood, nails and glass” when they are actually hoping to find mirrors.
Common sense tells me that keyphrases will always be a determining factor in generating accurate search results.
The other common-sense aspect that comes to mind is that when Google moves to semantic search results, keyword saturation will become even more important. How will spiders know what to gauge their semantic results by if there are no keywords included in your copy? Yes, semantics means that other types of verbiage need to be included, too… but -- as I said earlier -- hasn’t that always been case?
“Some people have said that Google is now favoring information sites and information pages. Should I write more information-based copy for my site?”
While *some* search results for *some* keyphrases do seem to be filled primarily with information-based directory sites (those that do not attempt to sell), it is not norm. Google understands that over 85% of people looking to make a purchase turn to search engines. While information-filled pages definitely satisfy a need for first part of buying process, they don’t replace retail sites.
People will continue to research and make purchases online. This means they’ll want to see retail and other business sites returned in their search results. If they don’t get what they’re looking for, they’ll simply use another search engine.
So, to answer question, I’ve always thought (and so has Google) you should include information pages on your site. Gathering information was, is and will always be a part of buying process. If you currently don’t have information pages on your site, yes, add some. But not because you think Google might approve… because your visitors will.
Just like demise of most META tags, and just like Google practically ignoring ALT/image tags, “tricks” come and go. Write your copy primarily to impress your site visitors. Making drastic changes - unless they are based on a need by your target audience - is not a move I recommend. Overall, it will take some time for any definite/solid information to filter down about true effects of “Florida” update. Theories will continue to swirl around ‘Net. So will rankings! But fact remains that “common-sense” SEO copywriting wins out in long run.
Copy not getting results? Learn to write SEO copy that impresses both the engines and your visitors at http://www.copywritingcourse.com. Be sure to check out Karon’s latest e-report “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy) at http://www.copywritingcourse.com/keyword