SEO Copywriting - In the Wake of the “Florida” Update

Written by Karon Thackston

Continued from page 1

I have a couple of other common-sense thoughts on this topic as well.

Searchers will continue to type in search strings that bring up what they are looking for. While I have noticedrepparttar keyphrases getting longer over time, I have not read any research that states searchers have begun typing “wood, nails and glass” when they are actually hoping to find mirrors.

Common sense tells me that keyphrases will always be a determining factor in generating accurate search results.

The other common-sense aspect that comes to mind is that when Google moves to semantic search results, keyword saturation will become even more important. How willrepparttar 108121 spiders know what to gauge their semantic results by if there are no keywords included in your copy? Yes, semantics means that other types of verbiage need to be included, too… but -- as I said earlier -- hasn’t that always beenrepparttar 108122 case?

“Some people have said that Google is now favoring information sites and information pages. Should I write more information-based copy for my site?”

While *some* search results for *some* keyphrases do seem to be filled primarily with information-based directory sites (those that do not attempt to sell), it is notrepparttar 108123 norm. Google understands that over 85% of people looking to make a purchase turn to search engines. While information-filled pages definitely satisfy a need forrepparttar 108124 first part ofrepparttar 108125 buying process, they don’t replace retail sites.

People will continue to research and make purchases online. This means they’ll want to see retail and other business sites returned in their search results. If they don’t get what they’re looking for, they’ll simply use another search engine.

So, to answerrepparttar 108126 question, I’ve always thought (and so has Google) you should include information pages on your site. Gathering information was, is and will always be a part ofrepparttar 108127 buying process. If you currently don’t have information pages on your site, yes, add some. But not because you think Google might approve… because your visitors will.

Just likerepparttar 108128 demise of most META tags, and just like Google practically ignoring ALT/image tags, “tricks” come and go. Write your copy primarily to impress your site visitors. Making drastic changes - unless they are based on a need by your target audience - is not a move I recommend. Overall, it will take some time for any definite/solid information to filter down aboutrepparttar 108129 true effects ofrepparttar 108130 “Florida” update. Theories will continue to swirl aroundrepparttar 108131 ‘Net. So will rankings! Butrepparttar 108132 fact remains that “common-sense” SEO copywriting wins out inrepparttar 108133 long run.

Copy not getting results? Learn to write SEO copy that impresses both the engines and your visitors at Be sure to check out Karon’s latest e-report “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy) at

How to make your web copy better.

Written by David Miranda

Continued from page 1

Another consideration is keywords. After you’ve researched and foundrepparttar best keywords for your business, place them in your headlines and sub-headings. What’s more, if people have to come to your place of business in order to do business as isrepparttar 108120 case with doctors, lawyers or dentists, make sure your location is integrated with your keywords. For example, a lawyer from Texas whose keywords are “divorce law” and “divorce lawyer” might use a headline like this:

Dallas divorce lawyer revealsrepparttar 108121 facts about Texas divorce law.

Also, weave your keywords throughout your body text, especially your opening paragraphs. Keep in mind:repparttar 108122 best keywords are two or three words phrases – not single words. (Useful keyword research tools are Wordtracker– and Overture -

DON'T SHOUT AT YOUR READER We’ve become accustomed to TV and radio announcers ranting and raving onrepparttar 108123 benefits of their products or services.

But when writing forrepparttar 108124 web, hyperbole comes across as hype. Therefore, don’t shout. Talk to your reader in a reasonable voice as if you were talking to a friend. Avoid words like “stupendous”... “awesome”... “breathtaking”. People are skeptical of exaggerated claims; you’re much better off being understated rather than overstated.

The best way to make your web content persuasive is to use true facts – as many as possible. Pile one interesting fact on top of another, till you end up with a strong, compelling sales story. Also include testimonials; praise from unbiased third parties makes your content more convincing.

CREATE AN ENVIRONMENT PEOPLE FEEL GOOD ABOUT Customers won’t buy from people they don’t trust. So it’s imperative to create an online environment that’s trustworthy and friendly. •Make sure your navigation links steer people inrepparttar 108125 right direction. •Stressrepparttar 108126 benefits of your product or service clearly and succinctly. •Avoid overly complex Return Policies or self-important Mission Statements. •Include a Privacy Policy if you gather information about your customers. •Include a Contact Us page which, in addition to your e-mail address, providesrepparttar 108127 company’s mailing address, phone number, andrepparttar 108128 names of key members of your management team.

Above all, understandrepparttar 108129 mind set of your reader – be empathetic. And convey through your copy that you care and can provide solutions to your reader’s problems.

David Miranda is an award-winning copywriter with over 25 years experience. David heads Miranda Writes, a copywriting service that helps small and medium-sized companies increase sales and profits by creating persuasive marketing materials and web site content. Contact him at

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