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Myth 4: Distributing content is easy. Just hit "send."
Reality: Content distribution campaign requires skillful planning to target publisher websites effectively.
This is essentially a four-step process.
1. You must identify categories of websites most likely to republish your articles. These categories range from very broad, such as internet, business, and family, and can go as narrow as family-friendly internet businesses.
It's a careful balance: you need to make your target category narrowly relevant to maximize value of link and your chances of getting your article accepted for publication. But if you target too narrow a category, you'll lower maximum number of links you can hope to get.
For instance, a website on web content writing has to target its content distribution to more than just sites focusing on web content. There are only so many websites devoted to web content as a topic of interest, and besides, many such websites would be competitors. Distribution should target broadly relevant categories, such as web design, webmaster issues, writing, marketing, business, website promotion, and SEO. Yet some broadly related categories, such as internet or publishing, are not relevant enough to yield good results.
2. To maximize success, you must have articles custom-created for each major category you want to submit to. "Incorporating Content in Web Design" and "Marketing with Content" would be possible titles for a web content-writing website owner targeting web design and marketing websites, respectively. An article about web design won't appeal as strongly to marketers, or vice versa, so simply submitting to websites having to do with "the web" would not be as effective.
3. For maximum success, articles custom-written for a category then often have to be refined for sub-categories. For instance, "Incorporating Content in Web Design" becomes "Incorporating Content into Flash Web Design," or "Incorporating Content into Accessible Web Design." Sometimes refinement is just a "find and replace" of one keyword for another, sometimes just in title. Sometimes, entire paragraphs have to reworded or removed.
4. Once you've identified sub-categories of websites, you still have to be able to meet requirements of individual websites. Some sites only publish articles up to 500 words, some only do how-to articles. Owners of high-ranking websites can afford to be choosey. To really maximize results within a sub-category, you need at least three different articles of varying lengths and focus specifically geared toward that sub-category.
In end, distributing content for website promotion and inbound links is a marvelously effective way of promoting a website. But it's not magic beans. Like anything else having to do with achieving success on web, it takes hard work and knowledge to be successful.
Joel Walsh is the owner of UpMarket Content, offering a fully managed content distribution campaign guaranteed to get you at least one hundred one-way inbound links for every three pages of content: http://upmarketcontent.com/website-promotion-package.htm [requested HTML anchor/link text: website promotion content distribution]