Continued from page 1
The temptation is great to jump to top of search engine rankings a few days after opening day. If you cut corners to get to top, your site will be among first to be axed when major search engines like Google tweak their algorithms, which they do often. You will appear on page one for a season, and when you come back, you are off radar. You've had your 15 minutes of fame. If you are a marathoner, you will go distance.
Getting quality and important inbound links to your site takes a lot of patience and perseverance. Take it one step at a time, one day at a time, and keep at it, even when results are not obvious. Before long, you will show up at top. The big sites that throw their weight around for practically every word that appears on their site have been around for a while. Some of them even have link managers; a fella whose sole job is to source for links and manage their link pages. If you are a small guy, you may not beat them at linking, but if you have a high quality unique content site, when content counts, you will overtake big boys.
So, donít go about requesting for link exchanges from every Tom, Dick and Harry. Research site you want to approach. Determine if it has unique quality content that complements your site, and is useful to your audience. Take it step-by-step, day-by-day. Before long, your link pages will overflow to page two etc, and sometime soon, you will appear where it matters for valuable keywords that will bring targeted traffic to your site and boost your conversion ratio. And when you get to top, you will remain there if you do not relent in your efforts. You will not suffer a stroke when Google and Co. tweaks their algorithms. Slow and steady wins race.
Another fact webmasters often overlook is that if you have a high quality site, other webmasters will link to you, sometimes without asking for a reciprocal link. I have seen some strange links to my site in my traffic logs, from sites I never requested for a link from. If you are best in your field, world will make a beaten path to your door. That saying holds true also for linking. As a matter of fact, visitors to your site may feel so inspired by your site that they suggest your site to other sites and directories without your knowledge. They go beyond "tell-a-friend". They tell other sites about you. People are tired of low/zero content affiliate sites that litter web and jump at you as pop ups, pop unders, pop sideways and pop overs etc. They pop at you, and before you know what has hit you, you have two or more new windows open in your browser. Some are funkier. They slide like ice skaters into your view from all directions. After getting mauled by popping sites, a high quality site with unique content is like a breadth of fresh air.
So as you go about scouting for links, stop for a moment and take a second look at your site. Go out door and come in as a visitor. Is your site type of site people will willingly link to if Google and Co. does not care a hoot about links? Is linking to you a pleasure or out of obligation?
Are you here for long haul? Then get off 100 meters dash and get to work. Easy comes, easy goes. There is no easy road to top.
Best wishes in your linking campaign.
Usiere Uko is the webmaster of Financial Freedom Inspiration and editor of the free monthly Financial Freedom Inspiration Newsletter featuring articles to inspire you to exit the rat race and fulfill your God given dreams and purpose. Visit the site or subscribe to the newsletter at http://www.financial-freedom-inspiration.com Please feel free to re-publish this article provided author info and website url remains intact