SEO Basics (Keyword Research)Written by Dane Lyons
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Step 3: Find your primary and secondary keywords Now go to nichebot and type in each of your terms. Look for “COUNT” and “RATIO”. (listed to right of each term) Plug these into your database in second and third column next to corresponding terms. Once you have completed this step go through your list and seek out terms with highest count and lowest ratio. Take top 5-10 terms and place them into a separate list. These will be your primary keywords. You will use these in optimization of top pages of your site. Then take remaining list and alphabetically order it from lowest to highest ratio. (there should be a tool in your spreadsheet to do this automatically for you) These will be your secondary keywords. That’s it! You now know basics of keyword research. I’m sure you are asking “what now?”. Well there is quite a bit more to learn. You are going to need to know on-site and off-site optimization and various methods and tools available to you for these tasks. You will need to learn difference between “white hat” and “black hat” SEO which basically outlines what is acceptable and what is not acceptable in terms of SEO. So stay tuned for my next article. I will take you through process step by step. By end there will be no need to hire greedy SEO firms for something you can do for a fraction of cost.
Dane Lyons is the creator and webmaster of Lucid Aura Web Design, 7Seeker The Article Archives and Lyons Craft
| | What you can expect from Search Engine Written by David Bell
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Depending on complexity of software, here is what different search engines might do: 1.Index webpage (not entire "website") you give them. 2.Index every word of every page at that site. 3.Visit external links to crawl through web looking for any new sites 24 hours a day, 7 days a week going from URL to URL until they have visited every website that can be found on Internet. By simply telling search engine what your URL is, its software robot will go there automatically and index everything they need. Every search engine has different criteria for returning search results which makes a difference on how you want to submit your site as it can drastically effect your ranking in search engines (we discuss this quite extensively in course, but it takes up over 30 pages, so we will skip it in this newsletter). It is important to realize that many search engines change their algorithms on a regular basis (i.e. weekly, monthly, etc.) - if you're listed prominently today, that may no be true tomorrow. There are also META search engines. These perform searches on multiple search engines simultaneously. In this instance, your ranking for keywords inputted is calculated by combined ranking of all search engines simultaneously used. The key to getting ranked high is to make sure you're listed in all search engines used by META search engines (They use: OpenText, Lycos, WebCrawler, InfoSeek , Excite, AltaVista, Yahoo, HotBot, and Einet Galaxy). It is not necessary to submit your site to META search engines since they use results of major search engines (not their own). I hope this helps in your future marketing decisions.
David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.
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