SEO 101 – the basics of how to get to the top of the search engines

Written by Rob Rawson

Continued from page 1

How do I submit my site torepparttar search engines? My personal philosophy is that if your site is not found naturally by following links then it is unlikely to rank inrepparttar 105921 search engines - I don’t usually bother submitting to search engines. So that’srepparttar 105922 basics of how to get torepparttar 105923 top ofrepparttar 105924 search engines. We’ll have a look atrepparttar 105925 more advanced stuff later on. It takes a lot of time knowledge and dedication to get there but once you master it, SEO is a fantastic way to gettraffic and make money onrepparttar 105926 web. How to get visitors for 5 cents in pay per click search engines when most people are paying 57 cents Pay per click search engines are a great way to generate traffic. The problem is that most ofrepparttar 105927 good keywords cost 50 cents or more. Here's how you can get traffic for much much less.

By Rob Rawson This article is divided into two sections - How to get clicks for 5 cents with Google pay per click & How to get clicks for 5 cents with Overture pay per click.

I'm assuming that you understandrepparttar 105928 basics of how pay-per-click advertising works, and that you understand how Google and Overture work. If you need more information onrepparttar 105929 basics check out How to get 5 cent visitors from Google Ok, so let's start with Google. Remember thatrepparttar 105930 system for Google is totally different to Overture. We are dealing with Overture and Google on this page because they arerepparttar 105931 ones that are going to driverepparttar 105932 majority of traffic for you. It is actually much easier to get clicks for 5 cents or even lower at other pay per click search engines, but it is difficult to get very many clicks. Basicallyrepparttar 105933 secret for Google is to do proper research for your keywords and find every combination of keywords that you can think of. For more information on keyword research visit Let's say for example that you have a site that sells wine. Atrepparttar 105934 time of writing,repparttar 105935 minimum bid on Google for "wine shop" is 57 cents andrepparttar 105936 minimum bid for "buy wine" is 35 cents. And that's justrepparttar 105937 minimum which will likely put you atrepparttar 105938 bottom ofrepparttar 105939 list of 8 advertisements and get you very few clicks. Instead, have a look at these combinations of keywords: wine sales wine stores wine sale purchase wine discount wine wine price wine cheap wine shops order wine wine on line wine prices wine club wine cheapest All ofrepparttar 105940 above keyword combinations are available for five cents. (Although they might not last long at that price if some wine sites are reading this article!) It doesn't matter what business you are in, there are some keywords or keyword combinations that other people have missed. I have even managed to get clicks for web hosting traffic at 5 cents per click, which is probablyrepparttar 105941 most difficult area to get web traffic for. The secret is in coming up with lots of keywords and combinations of keywords. Here are a few more ideas: •Tryrepparttar 105942 pleural versions ofrepparttar 105943 keyword. •Try different verb forms - make, making etc. •Try combining two keywords into one word without spaces, for example instead of buy car try buycar •Use misspelt words Getting clicks for 5 cents on Overture

With Overture you need a slightly different system of gettingrepparttar 105944 low cost per click keywords. Basically for Overture you can only use keyword phrases that appear inrepparttar 105945 (Click onrepparttar 105946 link Search Suggestion Tool). For example if you have a site on Bonsai trees, when you put inrepparttar 105947 word Bonsai intorepparttar 105948 search suggestion tool, it give yourepparttar 105949 following results: 42453bonsai 13770bonsai tree 2823bonsai kitten 2169bonsai plant 1356bonsai care and so on ... To get clicks for 5 cents, make sure that you bid for every phrase that applies to your site. That probably won't get you inrepparttar 105950 top 3 listings which isrepparttar 105951 best pace to be. However, even ifrepparttar 105952 top bid is 60 cents, and you are listed as number 35 you will still get some clicks just fromrepparttar 105953 Overture search engine itself. And for keyword phrases that are right downrepparttar 105954 list, you will often be able to get a number 1, 2 or 3 listing for 5 cents.

Using ClickTracks

Written by Philippa Gamse, CMC

Continued from page 1

However, if you are publishing content on external sites that link to you, visitors from these sites may be more valuable than those from search engines, since they already know about your products or services, maybe have read something that you've written, and are more ready to do business with you.

Comparing Short / Long Visits

Looking atrepparttar amount of time spent on your site can give clues as to how well it's meeting visitor expectations and engaging their interest.

Userepparttar 105920 ClickTracks "Create Labels" tool, and select "had a certain session length" combined with "at most 5 seconds" as your criteria to track people who left your site almost immediately. Then, create another label usingrepparttar 105921 same criteria, but select "at least 60 seconds" (or your preference) to identify allrepparttar 105922 visitors who spent some significant time on your site.

Now you can investigate:

Which are your best performing keywords and referrers:

* Which keywords and referring sites result in long visits?

* Which result in short visits?

If you have a lot of traffic from certain keywords, but these result in very short visit lengths, checkrepparttar 105923 landing pages for those searches (see Part 3 of this series for more on this topic). It may be thatrepparttar 105924 first page that visitors see is not meeting their expectations, and should be modified.

If you have keywords that are very successful in generating visitors who stay on your site, check that you've optimized them for as many search engines as possible.

Which pages dorepparttar 105925 people who stay on your site (long visits) see:

* Which pages engage your visitorsrepparttar 105926 most? (checkrepparttar 105927 time spent onrepparttar 105928 page fromrepparttar 105929 Navigation report). Then ensure that you have appropriate calls to action on these pages to drive your traffic torepparttar 105930 next step, so that visitors are not leaving from these points.

* Are these pages attracting enough traffic?

If you have pages which are clearly successful once you've got visitors to them, are there ways to increaserepparttar 105931 number of people who see them? Isrepparttar 105932 navigation to these pages sufficiently attractive from other parts of your site? Should they be better positioned?

For help in using ClickTracks to evaluate your "must-see" pages, see Part 3 of this series.

Part 3: Evaluating Critical Pages

Landing Pages

It's important to knowrepparttar 105933 exact pages of your site thatrepparttar 105934 various search engines link to for each of your major keywords and phrases. These are called "landing pages", and arerepparttar 105935 first pages that visitors see when they click on search results.

Landing pages are critical for initial impressions and credibility, especially for people who are not familiar with your business. It's also important to ensure that these pages fulfillrepparttar 105936 visitors' expectations based on their search terms.

Userepparttar 105937 ClickTracks "Create Labels" tool, and select "used a certain search engine query" combined withrepparttar 105938 keyword or phrase as your criteria to track people who came to your site with that search.

Now you can investigate:

What arerepparttar 105939 Top Entry Pages (i.e. "Landing Pages") for this search term:

* Isrepparttar 105940 search term included inrepparttar 105941 page content? Often, visitors will be looking for their keywords to confirm that they're inrepparttar 105942 right place. If your page doesn't seem relevant to them, they'll leave.

Combinerepparttar 105943 landing page information with Top Exit Pages or Short Visits for this term for clues as to whether your landing page is sufficiently engaging.

Doesrepparttar 105944 Landing Page drive visitors intorepparttar 105945 rest of your site:

* If you do have relevant content onrepparttar 105946 page, but visitors still leave, could there be other reasons for their lack of engagement?

Landing pages are also those that you link to in your e-mail marketing messages - and again, arerepparttar 105947 first thing thatrepparttar 105948 reader sees when they click through from one of your campaigns.

Often, site owners assume that every visitor sees their home page, which isrepparttar 105949 primary means of navigation. Your landing pages arerepparttar 105950 first that visitors will see, so they need to act as mini-home pages too.

Use this information about what visitors are seeking when they arrive at your site and what their expectations may be to direct them to other pages that will meet their needs.

Goal or "Must-See" Pages

The key pages on your site where people make decisions to buy a product, download a sample, subscribe to your newsletter, etc are known as "goal" or "must-see" pages. These arerepparttar 105951 places to which you drive your traffic to in order to achieve your site objectives.

Userepparttar 105952 ClickTracks "Create Labels" tool, and select "visited a certain page" combined with your goal page name as your criteria to track people who visited that page.

Now you can investigate:

Is this page hard to find?

* Do visitors take a long time to reach this page? (checkrepparttar 105953 average time torepparttar 105954 page fromrepparttar 105955 Navigation report)

* Are there other "must-see" pages that are critical onrepparttar 105956 path to this page? (checkrepparttar 105957 "Previous Page" information inrepparttar 105958 Navigation report)

These findings can give you ideas for improvingrepparttar 105959 navigation to, and positioning of your "Goal Page".

Does howrepparttar 105960 visitor found your site affectrepparttar 105961 success ofrepparttar 105962 "Goal Page"?

* Are there critical keyword searches or referring URL's that generate better traffic in reaching your goal?

Combine this information with your most effective keywords data to ensure that you're paying forrepparttar 105963 best return on investment in generating quality traffic.

(c) Philippa Gamse. All rights reserved.

Philippa Gamse, CyberSpeaker, is a Web strategy consultant and professional speaker. To shed more light on your own web traffic contact Philippa at (831) 465-0317 or at and visit her Web site at for more articles and resources.

    <Back to Page 1 © 2005
Terms of Use