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3. CHARITY – Tie in a percentage of your sales with one of your favorite charities. And make mention of this in your ad copy. This is a win-win strategy because your company gives back to society plus your clients read about it; it improves your image in their eyes and shares your concerns. And they give, too. Everyone helps each other.
4. GUARANTEE – Include a good, solid guarantee in your offer. For examples, look at last thing you purchased and check out guarantee. In a nutshell, make it a lifetime offer and / or give them back MORE than they gave you.
5. PS – Since most people look for this feature, add it! Say something in your P.S. – like give them a Bonus offer if they reply by a certain deadline. Or focus on your best reason why reader should buy – and NOW.
6. CONTACT – Do include complete contact information – that works! Test any email addresses and telephone numbers before going to press
So next time you need to ace your ad copy, go back over what you wrote and tweak it here and there for improvements. Better yet, have a contest and invite your readers to do it for you! How’s that for a win-win solution?!
Ash Trivedi is the founder of Opulent Marketing Group serving small business clients with direct marketing campaigns. Get free business advice and resources by visiting http://www.ash-trivedi.com