SEM – Viral and Affiliate Marketing Differences Explained (Pt2)

Written by Christine Stander

Continued from page 1

Advertisers pay for results rather than paying to reach a particular audience or gathering a certain amount of traffic. Publishers advertiserepparttar products or services offered byrepparttar 141153 advertisers in exchange for commissions on actions. Publishers display ads, banners, text links or products on their website and via email campaigns.

The actions are mostly recorded by way of cookies which are set onrepparttar 141154 visitor’s browser identifyingrepparttar 141155 advertiser, publisher andrepparttar 141156 specific action incurred.

Affiliate Marketing is a very friendly and open way of advertising. Publishers choose who they would like to advertise, thus are able to include relevant content whilst making commission for advertising them. Paying only for performance removes much ofrepparttar 141157 risk fromrepparttar 141158 merchants and places it uponrepparttar 141159 affiliates. The only risk that merchants need be aware of may be in a worst case scenariorepparttar 141160 risk of fraud from partner sites.

Both Amazon and eBay are ofrepparttar 141161 first significant adopters ofrepparttar 141162 affiliate marketing technique and now have substantial affiliate relationships measuring inrepparttar 141163 hundreds and thousands.

Adopting Comprehensive Media Strategies

All fourrepparttar 141164 media that have been discussed within this article, namely natural and paid search, viral and affiliate marketing may be used independently from each other, and may deliver very effective results for your website.

If your product or service lies within a very competitive niche ofrepparttar 141165 market however, a comprehensive implementation comprising all four should be considered to achieverepparttar 141166 maximum return on investment.

Christine Stander is a professional search engine optimisation and online marketing strategist with experience in many facets of search marketing, user behaviour analysis and brand management. For more information on services offered, kindly refer to:

Take advantage of the new Google Sitemaps program

Written by Matt Lee

Continued from page 1
of uploading files to their webserver, connecting to their webserver, and running scripts. In addition, Python version 2.2 must be installed on your webserver - check with your web hosting company if you are unsure". Bottom line: you have to be a technical guy or have a technical guy to help you in order to take advantage of Google Sitemaps. To make people's life easier, Google also says "If any of these requirements are not met, you can still submit a Sitemap torepparttar Google Sitemaps program in simple text format.".

Hererepparttar 141152 link to Google Sitemaps' FAQ:

As webmasters and web owners, you might want to take advantage of Google Sitemaps to get more of your web pages crawled and also get your pages crawled faster.

Matt Lee is an Internet tech writer. He has written articles for, an Internet marketing site,, a web hosting guide site and, a RSS feed resouces site.

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